Partners
SKMurphy Partner Ecosystems
We focus on strategy and business development for software startups. We’ve been fortunate to develop strong relationships with firms who also serve startups but offer complementary services, as well as firms who focus on larger clients but whose expertise is also of benefit to startups.
We work with a number of partners to create value for our clients. We take a long-term view of each partnership, believing that establishing close, mutually beneficial relationships with our partners is the best way to give our clients the best service possible. If you are interested in exploring partnership opportunities please contact us.
- Peter Cohan of the Second Derivative
“I first heard Peter Cohan speak in 2005 at a “Great Demo” seminar sponsored by SVPMA. It was an enormously enlightening and energizing experience. I had been scripting and giving demos (and presentations) for more than 20 years and here was an approach that was much better than anything I had seen. It’s taken me a while to make the shift to his methodology but it’s been of considerable benefit in marketing my practice as well helping my clients improve their demos. We are pleased to be able to partner with Peter and offer open seminars for smaller companies and startups: he is a consummate professional who prepares and presents well. What’s most significant is how he models his methodology in the way that he conducts the seminar. It can take an hour or two to sink in that he’s not just telling you: he’s showing directly in the way that he is well prepared, presents on point, and handles questions” - Mark Duncan of Askmar:
“Mark is a genuine entrepreneur who engages with startups by working effectively as an extension to their team. We enjoy working with him because he has the ability to not only understand complex technology and business issues but to distill them into clearly framed options and strategies. He is also a good speaker and presenter: he gave a great talk at the SDForum Marketing SIG in 2006 on ‘Beyond Microsoft Office, New Tools for the Marketing Professional’ that was very well received.” - Chris Finnie of Chris Finnie Copywriting
A lot of people can string words together. But not everybody can do it in a way that positions your company and your product. That communicates a meaningful benefit to your target audience. That drives sales. Chris can. With more than two decades in high-technology marketing, she is quick to understand new technologies. She can scope out relevant benefits and the competitive landscape, with a full appreciation for marketing messages that support the business strategy, just as fast. Chris is a successful business manager and owner with deep experience as an agency creative director. - Athol Foden of BrighterNaming
Athol manages a global naming agency that has considerable experience in naming technology companies and their products. We enjoy working with him because he has a wonderful sense of humor, attacks every challenge with energy and enthusiasm, and understands how to give practical advice to early stage software startups (as well as much larger firms). - Terry Frazier of Nearline Pubs
We enjoy working with Terry because he continually challenges commonly accepted wisdom in business and IT strategy to address the practical realities of organizational communication and information management. He has been extremely helpful in the development and delivery of the workbooks we use in our workshops; we continue to draw upon his expertise to craft our corporate strategy. - Central DeskTop offers an outstanding application for shared workspaces. We use Central Desktop private workspace in all of our workshops and with all of our clients (and many prospects). Their spaces include wiki functionality, EditGrid, and versioned file storage that help us to reduce the amount of E-mail we exchange with clients, and keep projects organized in a workspace instead of various e-mail inboxes.