Blogging from Office 2.0 Conference

4 comments October 11th, 2006

I will be blogging from the Office 2.0 Conference for the next two days.

It’s a set of tools that I have been interested in for a while–blogs, wikis, content management systems, chat/IM, VoIP–with a focus on enabling small teams to work more effectively against a deadline. This is the challenge that software startups need to surmount if they are to win the battle of maneuver against their larger, better funded, and more established competitors. I think one of the primary benefits these newer tools offer is that a small team can maintain a shared situational awareness in complex and rapidly evolving environments/markets.

I had the pleasure of sitting next to Ori Weinroth from Microsoft, during the morning sessions. I was surprised to learn that they also had a product family called Office, because they were not listed as an participant.