Mark Duncan on “New Tools for Increasing Marketing Productivity”

Written by Sean Murphy. Posted in Events, skmurphy, Tools for Startups

Mark Duncan gave an excellent guided tour at the October 9 SDForum Marketing SIG of several web based applications that marketing teams should consider taking advantage of in addition to (or even instead of) Microsoft Office. He opened with the observation that

The applications bundled into Microsoft Office—word processing, spreadsheets, presentations, calendar, and mail–are the only software tools that many marketing professionals have learned.

Appropriately enough talk was titled “Beyond Microsoft Office: New Tools for Increasing Marketing Productivity.” His slides were done in the “beyond bullet points style” that very effectively complemented his spoken presentation but would be hard to follow without his spoken linkage and counterpoint. So he also created an article to act as the stand-alone representation of his talk (see )

It’s definitely worth a read. Three good ideas I picked up from the talk:

  1. Many marketing activities and deliverables involve collaborating on a document to reach a working consensus by a deadline. While Microsoft Office applications can make you productive as an individual, they don’t help you to leverage the Internet in gathering information or facilitate review and discussion at a team level. Once there are three people involved it’s no longer clear who has the most recent version of the slides or the pitch or the datasheet. Wiki and on-line workspace tools can offer a team dramatically lower friction and the ability to operate much more rapidly against a deadline.
  2. Read Merlin Mann‘s “43 Folders” blog and the group blog at “LifeHack.Org” regularly for practical personal productivity tips and tricks (christened “life hacks” by Denny O’Brien in a famous O’Reilly Etech talk). These are a gold mine of information for knowledge worker productivity.
  3. Two good sites for low cost digital stock photography: and Lucky Oliver. Mark’s slides made good use of stock photography to complement his talk.

Mark is a marketing consultant who focuses on emerging technologies, assisting companies in entering new markets and developing new business opportunities.

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