Comments on: 12 Books For the Busy CEO Tonight (Mon Dec-11-2006) @ SDForum

By: SKMurphy » Our 2007 New Year’s Resolutions

SKMurphy » Our 2007 New Year’s Resolutions — Mon, 21 Dec 2009 09:02:31 +0000

[...] Francis: I also want to get better at public speaking but since Theresa took that one I will take a different one. I plan to read the books mentioned in Sean’s talk ”Twelve Books for the Busy CEO” this year. [...]

By: SKMurphy » Uncertain Times

SKMurphy » Uncertain Times — Wed, 15 Apr 2009 05:02:47 +0000

[...] I used the Drucker quote on slide 13 of my 2006 talk at the SDForum Marketing SIG on “12 Books for the Busy CEO“ [...]

By: SKMurphy » 12 Books For the Busy CEO - Feedback

SKMurphy » 12 Books For the Busy CEO - Feedback — Wed, 15 Apr 2009 04:55:08 +0000

[...] Last night’s talk was well received. We had a good crowd, with folks filling the seats and and a few having to stand up along the back wall. Here’s the feedback from the talk: [...]

By: SKMurphy » Steve Blank Speaking at TiE on Wed Aug-15-07

SKMurphy » Steve Blank Speaking at TiE on Wed Aug-15-07 — Tue, 31 Jul 2007 21:40:06 +0000

[...] I am a huge fan of Steve and his book, and have blogged about him several times. He has the best methodology that I am aware of for startups who are in product definition and early market exploration. His techniques will also work for established firms launching new products. Tickets are $20 for members and $50 for non-members, cheap at twice the price as far as I am concerned. I hope to see you there. [...]

By: SKMurphy » “Crucial Marketing Concepts for Consultants” @ PATCA May 10

Wed, 02 May 2007 00:25:23 +0000

[...] I will be presenting a revised and improved version of the “12 Books for the Busy CEO” presentation on Thursday May 10 at 6pm at the PATCA monthly dinner at the Embassy Suites Santa Clara – Silicon Valley on 2885 Lakeside Drive in Santa Clara. [...]

By: SKMurphy ? June 2006 SDForum Interview

SKMurphy ? June 2006 SDForum Interview — Mon, 12 Feb 2007 08:07:58 +0000

[...] So, what I tend to see are startup teams who have a firm grasp on technology and product development issues but are less clear on one or more of the key concepts for successful new product introduction. Bill Davidow’s “whole product” paradigm from his “Marketing High Technology” book is fundamental to understanding the different between selling an invention and marketing an innovation. Geoffrey Moore’s “Crossing the Chasm” framework, best expressed in his “Inside the Tornado” book is the solid explanation of the evolution of technology markets. Clayton Christensen’s “sustaining vs. disruptive innovation” model in his “Innovator’s Dilemma” book is the best “anatomy lesson for a karate student,” explaining to startups how and where to attack an established firm. Steve Blank’s “Four Steps to the Epiphany” is filled with detailed checklists for how a startup team must distinguish between product development and customer development as they explore a new market. Postscript: I think answering this question started me down the path to the December 2006 Marketing SIG Program: Twelve Business Books in One Hour for the Busy CEO. I wish I could claim “anatomy lecture for the karate student” as mine but it’s based on a line from Chapter 18 of Red Dragon by Thomas Harris: “The others listened like karate students at an anatomy lecture.” [...]