CINA Blog Panel Wrap Up

Written by Sean Murphy. Posted in Blogging, Events

I had the pleasure of being on a panel on blogging last night as a part of the CINA Technology/ Innovation Program. There were two other bloggers on the panel, Zoli Erdos and Henry Lu, and it was chaired by Hao Lee of Oprices.

Some quick impressions of the audience:

  • Normally CINA attracts an audience that’s 60-70% men, this one was predominantly women.
  • About 1/6 to 1/4 were reading blogs regularly (by show of hands).
  • About 1/6 to 1/4 were already blogging (also by show of hands).

It was a very interactive session with many questions from the floor and some lively interaction on the panel.

There was a spectrum of opinion on using blogs “to get famous.” My sense was that it was better to consider a blog just a better way to manage your website (almost everyone in the audience worked in a company with a website, by a show of hands more than half had not been updated in the last three months).

The panelists all agreed on the importance of writing in a way that was personal and authentic, but mindful of your reputation. As the Roman poet Horace advised “Littera scripta manet” (the written word remains). Nothing is as hard to throw away as electronic text (except when you don’t want to, then it can be gone before you know it) and your words can always come back to you at a later time.

Two references I suggested for background during the panel were:

1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.
10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
11. People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.
12. There are no secrets. The networked market knows more than companies
17. Companies that assume on-line markets are the same markets that used to watch their ads on television are kidding themselves.
18. Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance.
20. Companies need to realize their markets are often laughing. At them.
61. Sadly, the part of the company a networked market wants to talk to is usually hidden behind a smoke screen of hucksterism, of language that rings false­ and often is.
62. Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall.

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Comments (1)

  • SKMurphy » User Communities Are Critical For Complex Products

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    [...] We spend a lot of time with firms helping to make sure that not only their offering but their internal metrics and scorekeeping mechanisms are keeping them aligned with the purposes of communities they wish to serve. More on Cluetrain: I blogged about the Cluetrain Manifesto last year in the “CINA Blog Panel Wrap-Up” where I suggested that the following were 1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way. 10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally. 11. People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products. 12. There are no secrets. The networked market knows more than companies 17. Companies that assume on-line markets are the same markets that used to watch their ads on television are kidding themselves. 18. Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity. 19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance. 20. Companies need to realize their markets are often laughing. At them. 61. Sadly, the part of the company a networked market wants to talk to is usually hidden behind a smoke screen of hucksterism, of language that rings false­ and often is. 62. Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall. [...]

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