Software Demo: Are You Showing The Last Thing First?

March 20th, 2007 Theresa Shafer

Create and Deliver Surprisingly Compelling Software Demostrations is an interactive workshop we are presenting jointly with Peter Cohan of the Second Derivative on March 29 at the Moorpark Hotel (Saratoga/280) in San Jose.  Sign up and bring a copy of your software demo: you can present the “executive attention span” version and get feedback.

Guy Kawasaki mentioned one of Peter’s mantra do the last thing first in his “How to be a DEMO God” (talking about the DEMO conference, where naturally you give a demo):

“Do the last thing first.” I stole this from my buddy Peter Cohan who is a demo maven; he teaches people how to do a great demo. What he means, and I second, is that you have about one minute to captivate your audience, so don’t try building to a crescendo. Start with “shock and awe”–the absolute coolest stuff that your product can do. The goal is to blow people’s minds.

Attendees will also receive a copy of the latest version of Peter’s book Great Demo!

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