I will be a panelist for a GABA event on “Communications Today: Blogs, Email Etiquette and More” that will be held tomorrow night at SAP, Hillview Avenue, Palo Alto CA 94304; the event starts at 6:30 with networking–complimentary appetizers, beer, wine and soft drinks will be served–and the formal program at 7:30.
- Kristi Royse, Consultant, Next Step LLC
- Sean Murphy, CEO, SKMurphy, Inc..
- Jennifer Lankheim, Manager of Corporate Communications, SAP Labs
- Achim Hoelzle, Attorney-at-Law, FeldbergPacific Law Group
- Pierre Khawand, CEO, People-OnTheGo
- 6:30 – 7:30 pm Registration / Networking
- 7:30 – 9:00 pm Program
- 9:00 – 9:30 pm Networking / Reception
My focus will be on the blogging issues. I hope to address at least some of the following:
- What are blogs? What does the word mean and where did it come from? How new is blogging?
- What does a blog have that a basic website doesn’t?
- What is the “blogosphere”?
- Why do small firms blog? What advantages does it offer them?
- What’s the easy way for a small firm to get started blogging?
- Why do large firms blog? What advantages does it offer them?
- What are some examples of Fortune 500 firms with blogs?
- Are there government blogs? Are there IT blogs? How many blogs are there?
- Why does Google index new blog posts in minutes when it can take days or weeks for them to add my new webpage?
- Are there special search engines for blogs?
- What does the death of print magazines like InfoWorld and the shrinkage of magazines like Computerworld and EE Times mean for corporate blogs?
- Computerworld published “Blogger Beware: The Legal Risks of Blogging” a list of ten allegedly worrisome issues related to blogs. What’s the difference between posting on your website and posting in a blog?
I will also be handing out an article that Ann Marcus and I jointly authored this summer. I hope to see you there if you have questions about how to leverage a blog for your business.
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