Three Phrases Prospects Should Not Find On Your Website
Add comment October 19th, 2007
- Please Come Back Soon accompanied by a promise of more information shortly. If you do, don’t put a date next to it because when that date is three months old prospects get a “lost dial tone” sensation, they are not sure your firm is still active. Variations that are equally annoying:
- Please check back soon
- Please keep checking for changes
- This Page is Under Construction enough has been written about this one it’s still surprising to find it.
- Confidential – Do Not Distribute useful when competitors do this, less humorous as an “own goal.”