Three tips for attending a trade show and scoping out breakthrough innovations:
- Start on the perimeter and work you way in to the main floor. All the innovation is in the startups booths on the outside.
- Before the show spend some time checking out exhibitors’ websites. Especially if you are not familiar with the company and believe it may be a new entrant. We build a spreadsheet with product, headquarters, funding etc.
- Watch for interesting birds of the feather meetings. Often they will have the most interesting discussions of the whole show!
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