July 2008

“Better” is the Enemy of “Good Enough”

Better is the enemy of good enough–This phrase is attributed to Sergey Gorshkov, the commander in chief of the Soviet Navy from 1956 to 1985, who managed it’s dramatic expansion during the Cold War. Perfectionists get this wrong, siding with “Better.” Entrepreneurs who prosper, for the most part, side with “Good Enough” and keep improving.

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Financial Modeling for Startups on September 24, 2008

SOLD OUT — NO WALK-IN ACCEPTED Getting a handle on your financial roadmap is a key element of any startup’s success. A solid financial model will help you: i) gain insight into your business; ii) set a common direction for management; and iii) secure angel or venture capital investment. Wed Sept. 24 11:30-1:30pm Plug &

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DIY Marketing Leads Fall Workshop Schedule

Getting More Customers (a Do-It-Yourself marketing and self-promotion workshop) leads SKMurphy’s fall workshop schedule. SKMurphy workshop combine lecture, written exercises, and interaction with a roomful of entrepreneurs. We guide you through your one-page plan and provide time dedicated to your business. You leave with a one-page action plan that’s based on sound principles, reflection, and

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Opportunities for EDA Startups in Cadence’s Acquisition of Mentor

I researched an opinion piece for SCDSource about three weeks ago that is up on the site today at “How Cadence’s Mentor buy would impact EDA startups.” I start from the following premise: I believe that the merger will be consummated, but that Cadence will not remain as one of the top three players in

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IEEE/NATEA Event on Cloud Computing July 19 at Stanford

I have become convinced that “software above the level of the device” whether it’s called Grid, Farm, Cluster, Multi-Core, ManyCore, or Cloud Computing represents a significant opportunity for application development by start-ups. The IEEE Stanford (Student Chapter), IEEE Computer Society (Santa Clara Valley Chapter), and NATEA are jointly sponsoring an event this Saturday that offers

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Engineering Your Sales Process on October 14, 2008

Tues, Oct 14, 2008 9:30 AM – 1:00 PM Fortis General Counsel, One Lagoon Dr Suite 100 Redwood Shores CA 94065 Register : https://www.123signup.com/register?id=tpzdb Building a repeatable sales process is key to a sustainable business, understanding how to scale your sales process is key to revenue growth. Learn how to synchronize your sales process with

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Suggestions From The Marketing Lab Monday July 14 at SDForum

I have netted out a couple of key suggestions I made to the three presenting companies at Monday’s SDForum Marketing SIG “Marketing Lab” so that they are more generally applicable. I was impressed: all three start-ups were well prepared, they managed their presentations to the time limits and were serious about their businesses. Two key

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Debra Willrett at Tomorrow’s Bootstrappers Breakfast

I first met Debra Willrett, founder of Expert Software Consulting, at an IEEE Consultants Network for Silicon Valley (CNSV) when she gave a  great talk on the new CNSV website in February of 2006. Later I learned that she was the  inventor of the Macintosh application MacProject, an application that has defined a paradigm for

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Startup Marketing Lab Next Monday at SDForum Marketing SIG

I have been invited to take part in a “Startup Marketing Lab” next Monday at a joint session of the SDForum Marketing and Startup SIG’s. Four companies with “a tiny marketing budget” want to get “best use of their marketing.” They have ideas for how to market “but want to get some second or third

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