Startup Marketing Lab Next Monday at SDForum Marketing SIG

July 9th, 2008 Sean Murphy

I have been invited to take part in a “Startup Marketing Lab” next Monday at a joint session of the SDForum Marketing and Startup SIG’s. Four companies with “a tiny marketing budget” want to get “best use of their marketing.” They have ideas for how to market “but want to get some second or third opinions from other experienced marketers.” I will be joining two “experienced marketeers” dispensing advice:

• Niti Agrawal, President, Stage 4 Solutions
• Guy Smith, Chief Consultant, Silicon Strategies Marketing

I have been asked to make my feedback “directly actionable and appropriate for a small budget” which I have assured the organizers is all that the bootstrapping start-ups we normally work with will tolerate. There will be four companies presenting and it should make for an interesting evening.

The event is at DLA Piper Rudnick Gray Cary LLP on 2000 University Ave., East Palo Alto, CA 94303

Registration and Networking start at 6:30 and the formal program begins at 7pm, with four companies presenting the program will run to 8:45PM. It’s free for SDForum Members and $15 for non-members.

A sad postscript: I learned late today that Barbara Cass, who retired as the volunteer coordinator at SDForum last December after more than two decades of service (starting with the original Software Entrepreneurs forum that subsequently merged with the Center for Software Engineering to form the Software Development Forum) passed away yesterday. I had the pleasure of first meeting Barbara in the early 90’s when I started attending the old Software Entrepreneur’s Forum meetings that were held at the old Palo Alto Elks club. I was immediately impressed at her charm and efficiency in “herding cats,” keeping a roomful of technologists organized and on track. She was the reason that I got involved in reviving the SDForum Marketing SIG in 2005/6. She had a strong sense of the traditions and values that have enabled the SDForum to continue providing value to it’s members over more than two decades of technology evolution and revolution in Silicon Valley.

More on Barbara Cass: SDForum has posted a remembrance page at http://www.sdforum.org/barbaracass

According to her wishes, no services were held. Donations in lieu of flowers may be sent to the Palo Alto Medical Foundation, Oncology Department, attention Philanthropy, 795 El Camino Real, Palo Alto, CA 94301

Entry Filed under: Events, Startups, skmurphy