Comments on: 5 Mistakes CEOs Make In Demos http://www.skmurphy.com/blog/2008/08/17/5-mistakes-ceos-make-in-demos/ Startups, Entrepreneurs, and Consultants Sun, 14 Mar 2010 10:52:23 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Chris Edwards http://www.skmurphy.com/blog/2008/08/17/5-mistakes-ceos-make-in-demos/comment-page-1/#comment-59304 Chris Edwards Mon, 18 Aug 2008 16:16:19 +0000 http://www.skmurphy.com/blog/2008/08/17/5-mistakes-ceos-make-in-demos/#comment-59304 That's interesting. Replace 'demo' with 'briefing' and you have everything that's wrong with technology companies telling the press what they're up to. For years, I've known that the briefing materials were adapted from sales presentations...but I laboured under the illusion that the companies thought the sales presentations worked, so they saw no reason to alter them for hacks. It seems that nobody likes them. It makes you wonder how people actually manage to make sales at all. That’s interesting. Replace ‘demo’ with ‘briefing’ and you have everything that’s wrong with technology companies telling the press what they’re up to. For years, I’ve known that the briefing materials were adapted from sales presentations…but I laboured under the illusion that the companies thought the sales presentations worked, so they saw no reason to alter them for hacks.

It seems that nobody likes them.

It makes you wonder how people actually manage to make sales at all.

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