I blogged about Sean’s talk last month but now the talk is this week and the early bird pricing runs out today. Sean is speaking Thursday November 6 at the Santa Clara Valley Chapter of the IEEE Technological Management Council on “Ten Business Books in One Hour for the Busy High-Tech Executive.”
The recent downturn requires engineering managers to become more versatile and assist their firms not only in cutting costs as a part of the technology and product development process but also to assist in revenue generation by working with customers directly on new product specification prior to committing a new product to development. High tech firms are relying more on technology acquisition and partnering for new product differentiation, which requires engineering managers to offer their perspective as a part of cross-functional teams making these decisions.
This talk, despite its title, is not a series of book reports but a review of key concepts from a set of books that provide the terms, the metaphors, the parables–in short the language–that successful businesses use to develop their products and monitor their introduction. Although some of these books are old they still provide succinct guidelines for the decisions organizations have to make when deploying or introducing new technology.
“Sean brings a superb array of talents and skills to any situation involving new technologies entering new markets with new value propositions. Not afraid to ask the insightful question, Sean provides insights and approaches based on many years of helping early stage companies and based on years of operations research work in very large organizations.”
Art Monk, CEO Inflexion Point Analytics
There is also a before dinner forum led by Carl Angotti on “Networking – Resource Literature for the Technology Business.” Sean’s talk is after dinner and will run from 7:45 until 9pm; for a sense of what one of his interactive presentations are like, you can listen to the podcast on “Now What? Your Post Launch Growth Plan.”
- Location: Ramada Inn, 1217 Wildwood Ave, Sunnyvale CA 94089 (See Meeting Map)
- Time & Date: 6:30-9pm (Dinner included) on Thursday November 6, 2008
- Cost $25 for IEEE members; $30 for non-members with reservations by 12:00PM 11/04/2008
- Special $10 rate for IEEE Student Members (with IEEE Student Card)
- $5 additional (members or not) after 12:00PM 11/04/2008
- Register sign up here note: pay at door with cash/checks, no credit cards accepted.
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