Spanish Method: Pay For Customer Development Per Iteration

Written by Sean Murphy. Posted in Customer Development, skmurphy

I came across a very thought provoking approach to customer development, or at least offering consulting services for customer development (a subject at least of personal interest to me). Juan Paredes’ “Spanish Method” is outlined in his “First Iteration of a New Minimum Viable Service“:

I don’t price by project or by hour. I price by OODA loop units. This allows you to experiment and iterate in small increments, do it fast, cost-effectively, and wasting very little of your time. I use technology to keep costs down and metrics meaningful. I specialize in lean startups and English-speaking though leaders. See about me for more information on my background.

His focus is the Spanish speaking market for English-speaking startup teams.

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Comments (1)

  • Daniela

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    The very heart of your writing while apeanripg reasonable at first, did not settle perfectly with me after some time. Somewhere throughout the sentences you actually managed to make me a believer but only for a while. I still have a problem with your leaps in logic and one might do well to help fill in those breaks. In the event that you can accomplish that, I will undoubtedly end up being fascinated.

    Reply

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