Sign-up for Software Startup Checklist Seminar at Silicon Valley Code Camp

Written by Sean Murphy. Posted in 1 Idea Stage, 2 Open for Business Stage, 3 Early Customer Stage, Events, skmurphy

With Athol Foden‘s encouragement I have submitted the following session (links added) for this year’s Silicon Valley Code Camp:

Software Startup Maturity Checklist

This session is for both aspiring and active entrepreneurs. We will walk through a 36 point checklist that covers Product Development, Customer Development, and Business Operations. You will leave with a better understanding of where you are today and what some logical next steps are for each of these stages:

Primary focus is on bootstrapping, there will also some discussion of what is required for a business to deserve outside investment. If you are thinking about doing a startup or you are underway and looking for a quick diagnostic on what to focus on next, this session will offer practical guidance based on the specifics of your situation.

This session does not require but will build on Athol Foden’s session on “From Code to Complete Product to Brand.”

Follow this link to indicate your interest in attending. It will be based on the Startup Maturity Checklist which is the first module in our “Idea to Revenue” workshop. Code Camp is Saturday October 3 and Sunday October 4 at Foothill College 12345 El Monte Road (Parking Lot 5) Los Altos Hills, CA 94022
As the description indicated, my session is a companion to Athol’s “From Code to Complete Product to Brand” which also looks good:

Before you can go out and market your code, you need to productize it. Whether it is for a small downloadable utility or an enterprise application, software seldom sells itself. Even for Open Source, it has to be packaged, promoted and presented correctly… and that is the start of your branding for the long term. For startups, product and company may both be dependent on this proper execution. This overview session will give you the highlights and a check list to do a proper product packaging and launch. For startups, continue this subject with Sean Murphy’s startup checklist talk

And follow this link to indicate interest in Athol’s.

Update Mon-Sep-2: The “SW Startup Maturity Checklist”  session is set for Sunday 1pm, Oct 4 2009 in Room 5501 at  SV Code Camp.
Register here: Session 201 Sun-Oct-4-2009 Room 5501

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