Quotes For Entrepreneurs–December 2010

Written by Sean Murphy. Posted in Quotes, skmurphy

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Don’t tell me the sky’s the limit
There’s footprints on the moon
Paul Brandt “There’s a World Out There

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“People won’t pay you to solve problems that you know they have,
only the problems that they know they have.”
William Pietri

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“It’s no trick to play upon fears. It’s not a useful trait in an advisor.”
Sean Murphy

This is the preferred selling style of many lawyers, financial planners, and insurance agents.

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“Summer ends, and Autumn comes, and he who would have it otherwise would have high tide always and a full moon every night”
Hal Borland

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“There can be no knowledge without emotion. We may be aware of a truth, yet until we have felt its force, it is not ours. To the cognition of the brain must be added the experience of the soul.”
Arnold Bennett

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“The greatest test of courage on the earth is to bear defeat without losing heart.”
R. G. Ingersoll

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“Don’t fool yourself that important things can be put off till tomorrow;
they can be put off forever or not at all.”
Mignon McLaughlin

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“No winter lasts forever; no spring skips its turn.”
Hal Borland

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“The hardest part of the “selling” process is not getting the sale. It’s getting the meeting.”
Josh Kopelman in “Everyone I Spoke With Loved The Idea

More context (bold in original):

It happens almost every day.  I’m talking with an entrepreneur about their business idea (say, for example, a new enterprise security software product).  And at some point in the meeting, they tell me about the conversations with people they had in their target market (say, for example, 13 CIOs) who all thought it was a great idea and want to beta test the software.

After seeing many of these companies fail to get traction in the market, I’ve come to realize that the key challenge is not “convincing” your customer — it’s reaching your customer.  Customers are inundated with options and choice — and the hardest part of the “selling” process is not getting the sale.  It’s getting the meeting.  And while marketers have learned that it’s all about the “message,” I think it’s all about the “attention”.  How do you get your customer’s attention?

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“Customer Development requires a willingness to be surprised.
Sean Murphy

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