Treat Prospects Well–Allow For Another Conversation

Written by Sean Murphy. Posted in Customer Development, Lead Generation

Treat prospects well, you always want to allow for the possibility of another conversation. This is especially the case in B2B markets where you are likely to run into them again. They may not remember you if you were polite and treated them professionally, but they are very likely never to forget you if you wasted their time or were unprofessional.

Niche Markets Are A Small Town

“Be nice. The world is a small town.”
Austin Kleon

Most of our clients operate in business to business niche markets where there are between roughly 500 to 10,000 possible customers. Some niches are smaller with perhaps a few hundred. This does not mean that there will only be a few hundred users (there may be hundreds of users just at one company) but it’s an indication of the size of  prospect pool.

Popular Startup Marketing Techniques Will Make You Unpopular

I have a problem with some of the more popular startup marketing techniques that involve fake landing pages,  surveys that offer no benefit to a prospect, and other techniques that simply waste a potential customer’s time without the possibility of offering them any benefit.

While I am not a fan of cold calling, if you are cold calling with an offer that you believe can help the prospect and that you can deliver on if the prospect expresses interest then this is at least potentially the beginning of a business relationship.

Treating prospects like you will never encounter them again is a poor idea, in particular when selling to businesses.

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