June 25th, 2011
Theresa Shafer
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Call-in Book Review recorded on Wednesday, September 14, 2011. Matt Cameron CEO of WhoTo.com, Jon Cline Principal at CirrusPath, and Brian K. Seitz Managing Director of the Intellectual Arbitrage Group join Francis Adanza and Sean Murphy to discuss lessons learned applying the methodology from Peter Cohan’s “Great Demo.”
 View the recorded session |
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Great Demo!: How To Create And Execute Stunning Software Demonstrations
by Peter Cohan
Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive “Do the Last Thing First” concept generates a “Wow!” response from customers.
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