Archive for March 4, 2012

Sketching The Likeness Of An Imaginary Business

Written by Sean Murphy. Posted in 1 Idea Stage, 3 Early Customer Stage, Books, skmurphy

Startups originate in the mind of an entrepreneur, often as the result of observing something that seems odd, or is the result of juxtaposing two or three seeming unrelated or even incongruous ideas. The first challenge the entrepreneur faces turn his insight into something others can critique and improve upon: to show them sketches of the imaginary business and ask for feedback.

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