Shelly Gordon of G2 Communications at Sunnyvale BB Tue-June-19

Written by Sean Murphy. Posted in Events

Compare notes with entrepreneurs who eat problems for breakfast.Shelly Gordon, from G2 Communications Inc., has come to a couple of Bootstrapper Breakfasts® in the last year and offered very practical suggestions on how to tell the story of your startup and where to look for coverage.  We have asked her to share her insights on the “How to turn my problem solving idea into a remarkable story” at our next Bootstrapper Breakfast Tuesday June 19 at 7:30am at Coco’s in Sunnyvale.

Our format with a speaker is only slightly different than our regular roundtable discussions. After the regular round of introductions and suggestions for issues to be discussed the speaker makes about six minutes of prepared remarks, takes questions from other attendees, and then joins our regular roundtable conversation.

Great PR is about developing great stories of influence that journalists, bloggers, etc. want to write about and your market wants to read/view/listen to. Bring your questions on:

  • How to approach journalists & bloggers
  • Crafting your story

Come prepared to tell us a story about your fledgling idea; product; solution to a problem; or new service. Rather than simply describe your new business venture; tell us a story.

If you haven’t been to a breakfast before:  we start promptly at 7:30am with introductions; the formal event ends at 9am but you are welcome to stay after and talk to other attendees afterwards. Come prepared to introduce yourself and offer at least a one sentence summary of where you are in your entrepreneurial journey. There is one conversation around the table that is moderated by a volunteer: the breakfast is a chance to compare notes on operational, development, and business issues with peers. Vast majority of attendees are focused on technology startups but all are welcome.

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