Comments on: Founders Must Engage in Customer Discovery Conversations To Close Early Sales Early Customers and Early Revenue for Expertise and Technology Products Thu, 02 Jul 2015 14:57:07 +0000 hourly 1 By: Vanessa Fri, 25 Jan 2013 11:50:57 +0000 Taking the time to know your customer’s wants and needs will benefit you in the long run. As you try to discover their desires, you likewise establish trust along the way. Aggressiveness alone can not win you the sale. Invest some time to earn your prospects trust and you’ll see what a difference it makes.