Market Discovery and Exploration Requires Models from Physics, Biology, and Psychology
Q: Appreciate your thoughts on qualitative vs. quantitative approaches to market exploration. Customer development is like qualitative research; it is good for exploring hypotheses (and associated issues) but cannot validate them (by its very nature it is small sample size). To validate startup hypotheses one needs to do quantitative research, e.g. surveys, measurements (A/B tests), and have […]
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