Mark Stiving: Three Pricing Principles I Confirmed In Las Vegas

Written by Sean Murphy. Posted in skmurphy, Video

Mark Stiving is a serial entrepreneur and a pricing expert. In this video he tells the story of being mistaken for a lost lamb by a shepherdess in Las Vegas after being screwed by a cab driver. He uses her business model to illustrate three important pricing principles:

  1. Know Your Value
  2. Segment Your Market
  3. Offer a Portfolio of Products

To get the full impact you should hear him tell it:

Pricing Principles for Entrepreneurs

Mark is offering a “Pricing Principles For Entrepreneurs” workshop on Mar-30 at Plug & Play in Sunnyvale. that will address a number of pricing questions that come up regularly at Bootstrapper Breakfasts:

  • How Customers Think About Price And Value
  • Value Based Pricing vs. Cost Based Pricing
  • Pricing Strategy vs. Product Strategy vs. Corporate Strategy
  • Price Segmentation vs. Market Segmentation

When:  Saturday, March 30 from 9:00 am to 5:00 pm.
Where:  Plug and Play – 440 N. Wolfe Road, Sunnyvale, CA 94085
Cost: $1,000 (use  “Bootstrapper” for 25% discount)

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