MVP Clinic for Social/Community Apps Wed-Oct-23

Written by Sean Murphy. Posted in 1 Idea Stage, 2 Open for Business Stage, 3 Early Customer Stage, Customer Development, Events, skmurphy

If you are planning a new service offering, involving technologies and social interactions between customers, this clinic on minimum viable service can help you learn your way out of conflicting assumptions, lack of relevant data, difficulty understanding service value, and resource constraints. This is especially the case if you need to get adoption by a newly forming or an existing community, that may be contained within one firm or span many.  Drawing on their experience in new product introduction and communities of practice, Sean Murphy of SKMurphy and John David Smith of Learning Alliances, will demonstrate the value of a “walking around the problem” technique for early service design that they have developed individually and together over many years.
Webinar: Minimum Viable Product Clinic for Social or Community Applications

Our two panelists:

  • Dixie Griffin Good is director of Shambhala Online, a global learning community connected by the meditation teachings of Sakyong Mipham Rinpoche. For 15 years she consulted with local, state and national education organizations on the educational use of technology. She has a masters in Future Studies and enjoys managing and studying change processes.
  • Terry Frazier is Principal and Senior Competitive Analyst at Cognovis Group. He has been studying, writing about and consulting on competitive and industry issues since 1998 and his work has been used by both Fortune 1000 businesses and international analyst firms. Today he writes at CompetitiveThinking.com.

Each panelist will outline a significant growth challenge related to the social/community aspect of a new offering, describe hypotheses they plan to test, and explain how they will assess the impact.

John and I will ask clarifying questions about the learning happening in target market/ community of interest and suggest experiments / probes. The audience is also welcome to take part in asking questions or making suggestions.

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