Archive for October 27, 2013

Balancing Engineering Vision vs. Customer Expectation

Written by Sean Murphy. Posted in 1 Idea Stage, 2 Open for Business Stage, 3 Early Customer Stage, skmurphy

I love this ad for the 2012 re-launch of the Dodge Dart.  It captures an engineering team’s desire to build a kick-ass product, unconstrained by financial compromise. We all want to work on a team that’s following Edwin Land‘s motto:

“Don’t do anything that someone else can do. Don’t undertake a project unless it is manifestly important and nearly impossible.”
Edwin Land

Quick Links

Bootstrappers Breakfast Link Startup Stages Clients In the News Upcoming Events Office Hours Button Newsletter SignUp