Archive for August 20, 2014

Five Blogger Outreach Mistakes To Avoid

Written by Sean Murphy. Posted in Lead Generation, skmurphy, Thought Leadership

I got the following unsolicited E-mail this morning; I think the marketing term for this is “blogger outreach.” I have redacted the name of the sender (“YYY”) and the name of the firm/product (“XXX”) but “[press kit]” and “[review/checkout]” were included verbatim in the original. There was no footer with an unsubscribe option although phone number and address were included after the person’s title.

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