Javid Jamae (@JavidJamae) is a Principal Engineer at Tout, where he heads up the experimentation and growth efforts; he leads a team focused on growing the viewership for both local and nationally syndicated content. Javid authored this great guest post on finding early adopters through customer interviews before building a minimum viable product (MVP) and it is published here with his permission.
An MVP is Finished Only After You Have Early Adopters
Any time someone tells me that they have finished their minimum viable product (MVP) and now they’re looking for their first early adopters, a huge alarm goes off. It always seems like they have skipped a few steps. An MVP should not be a guess; it should be a carefully crafted solution that is:
- Viable based on what you have already learned from your early adopters,
- Minimum in that it focuses only on solving the core problems that they face.