Archive for September 23, 2014

Serious Problems With Business Model Canvas For Startups

Written by Sean Murphy. Posted in checklist, Customer Development, skmurphy

Q: I’m just about to get out of the building to validate hypotheses and start learning, but I have a problem with the business model canvas. I have been advised to develop detailed hypotheses before starting customer discovery. This is my startup and I have no idea how to fill in the business model canvas channel box or answer Steve Blank’s BMC channel/pricing hypotheses question on “the price at which half of the customers say yes.”

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