Archive for November 21, 2014

Customer Interviews: How To Organize Findings

Written by Sean Murphy. Posted in Audio, Consulting Business, skmurphy

I sat down with Bruce La Fetra of La Fetra Consulting for a conversation on customer interviews. We compared notes on qualitative conversations versus quantitative surveys and exchanged tips and tricks. Bruce presented some great insights on how to organize findings and how to take best advantage of insights gleaned from interviews.

What follows is an edited transcript with some hyperlinks for clarity.

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