Are you struggling with how to do B2B customer interviews?
Join us Thu-Jan-29-2015 in Sunnyvale for From Customer Interviews to Enterprise Sales Workshop
This one day workshop will give you several chances to prepare and role play live B2B customer interviews. We will start in a “perfect world” setting and advance to “real world” situations as the day progresses.
Our primary focus will be on conversations with the economic buyer–the person who will actually authorize the payment (“sign the check”) for your product. We will also address how to identify and engage with the evangelists/champions inside of a firm who are often key to understanding the real needs, real constraints, and unwritten rules for the evaluation and purchase of new technology.
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What: From Customer Interviews to Enterprise Sales Workshop When: Thursday, January 29, 2015 from 10:00 AM to 5:00 PM (PST) Where: Pacific Workspaces, 1250 Oakmead Pkwy. Suite 210, Sunnyvale, CA 94087 |
Instructors
Tristan Kromer helps product teams go fast. As a Silicon Valley based lean startup coach, Tristan works with product teams and innovation leaders around the world to apply lean startup principles to teams and innovation ecosystems. He has worked with companies ranging from early stage startups with zero revenue to established business with $10M+ USD revenue (Kiva, StumbleUpon, Pearl) to enterprise companies with $1B+ USD revenue (Swisscom, Pitney Bowes). In his free time he volunteers with Lean Startup Circle, a non-profit grassroots organization helping to develop innovation ecosystems with meetups in over 80 cities around the world.
Sean Murphy, CEO of SKMurphy, Inc., offers customer development services for technology entrepreneurs. SKMurphy’s focus is on early customers and early revenue for startups. Sean is an early and active member of the Lean Startup group and has been a workshop presenter and mentor at Lean Startup Conferences. SKMurphy’s clients have offerings in electronic design automation, artificial intelligence, web-enabled collaboration, proteomics, text analytics, legal services automation, and medical services workflow. Sean holds a BS in Mathematical Sciences and an MS in Engineering-Economic Systems (Management Science) from Stanford University.
Related Blog Posts
- 40 Tips for B2B Customer Development Interviews
- Tristan Kromer on Testing Customer and Value Hypotheses
- Appreciative Inquiry Mind Set Essential to Customer Discovery
- Customer Development Conversations with Busy Prospects
- A Conversation With Tristan Kromer on B2B vs. B2C Customer Acquisition Challenges
- Tristan Kromer: You Can Tell a Good Advisor By Their Questions
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