Webinar Replay: Innovator’s DNA Series Overview

Written by Sean Murphy. Posted in 1 Idea Stage, Books, Customer Development, Video

Steve Hogan and Sean Murphy walk through a five part webinar series on “The Innovator’s DNA” by Jeff Dyer, Hal Gregersen,and Clayton Christensen. Sean thinks it’s the best book on innovation and entrepreneurship for 2011 and useful for any team that is trying to innovate. Each webinar will be in a roundtable format and include first time entrepreneurs and experienced innovators discussing lessons learned applying the five key discovery skills described in the book.

Innovator’s DNA Series Overview

  1. Associating: connecting disparate facts, observations, and stories to enable combinations of seemingly unrelated ideas in a new and unique way.
  2. Questioning: first understanding the world as it is, then exploring why, why not, and what if.
  3. Observing: being mindful in familiar situations and appreciative in novel situations.
  4. Networking is an absolute. By this they don’t mean hanging around with your buddies, it means taking serious conversation with people of diverse backgrounds, people with backgrounds different from your own, learning from their experience and learning from their expertise.
  5. Experimenting: taking risks to gain new perspectives. This can either involve trying new experiences, or carefully analyzing products, processes, and ideas, or testing your ideas with prototypes. Experimenting is not done in a lab setting, it’s about submerging yourself in a truly different environment and appreciating a different perspective on life.

On page 27 they explain how these skills fit together.

Diagram from page 27 Innovator's DNA on Skill Relationships

Innovator’s DNA Webinar Series

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