Archive for December 8, 2014

Webinar Replay: Innovator’s DNA Associating Skill

Written by Sean Murphy. Posted in 1 Idea Stage, Books, Customer Development, Video

Panel sessions Feb 22, 2012 on Innovator’s DNA Skill #1 Associating. Terry Frazier of Cognovis, Steve Hogan of Tech-Rx, and Sean Murphy of SKMurphy. Part of the Book Club For Business Impact covered lessons learned applying a number of techniques for associating from chapter 2 of the “Innovator’s DNA” by Jeff Dyer, Hal Gregersen, and Clayton Christensen.

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