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Archive for February, 2015
Leonard Nimoy played Spock, the science officer on the starship Enterprise in the original 1960’s television series, the first six movies in the franchise that followed, and many of the Star Trek spinoff movies and series thereafter. Nimoy infused Spock’s character with a detached rationalism that resonated with many who follow science and engineering careers, including many entrepreneurs–although he was perhaps more of a role model for CTO than CEO.
Innovation Center Denmark invites David Telleen-Lawton to present his Lean Canvas & Value Proposition Workshops to their top startup companies. This series of workshops is part of the Danish government’s globalization strategy with the objective to turn Denmark into a leading knowledge based economy.
Lean Canvas Workshop included:
- Why do companies use lean?
- What is lean?
- Where do lean startup methods help the most?
- Lean Concepts
- Lean Canvas
- Key Metrics
- Value Proposition
- Value Proposition breakout session
- Unfair Advantage
Value Proposition Workshop included:
- Customer Value Proposition
- Key Metrics
- How the World Works: Technology Adoption Life Cycle
- Crossing the Chasm
- Value Proposition:
- How to write a Value Proposition
- How long
- Examples of Value Propositions / handling multiple Value Propositions
- Unique Selling Proposition
- How to use your Value Proposition next time you talk to a customer and in your marketing
- Testing your Value Proposition
- Scaling: TAM, SAM, SOM and the importance of segmenting narrowly
I was gratified to be elected to the board of directors for the IEEE Consultants’ Network of Silicon Valley as an at-large director and chair of the marketing committee for 2015. My specific focus will be on initiatives to increase awareness of the CNSV Project Bank and to foster programs–including special interest group meetings, clinics, and workshops–that encourage and assist members to upgrade their on-line presence on the CNSV website, on LinkedIn, their consulting practice website, and other forums and sites that are appropriate for their specific skills and experience. The board has a strategic offsite planned at the end of February to finalize plans for 2015 and I will blog about programs that may also be of interest to bootstrapping entrepreneurs as they announced.
In the later chapters of Life on the Mississippi, Mark Twain wrote about returning to his home town of Hannibal after many years. In this excerpt he offers a number of insights about coming home.