Client News: Bring on the Leads

Written by Theresa Shafer. Posted in Clients in the News, Lead Generation, Rules of Thumb, tshafer

Intl Contact LogoPress Release Leads to Local Coverage

International Contact, Inc., a leader in media translation and localization, announced the appointment of Ron Fredericks to the role of chief technology officer in a recent press release. It was picked up by San Francisco Business Journal and resulted in print coverage in their “People on the Move” section. While International Contact is a global company with large multi-national clients, they believe that the local touch is important to maintain their outstanding personalized services.

Why do a press release?

Press releases are a good way to get instant publicity for your business. Typically, they are e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks who might pick it up and do an article with it.  But I also find them effective for reaching buyers of your services directly when they search or read news sites like Yahoo news.

Beside the local coverage to business owners that might use their product and services, it also provides high-quality links to their website:

They were excited to see that people from Apple, DST Systems, O2 Media and the University of Texas at San Antonio viewed the press release.

How often?

I encourage our clients to do press release any big news: new hires, signs a new client, write a book, or release a new product.  It takes about 2-4 press releases a year to keep the buzz going! Let’s bring on the leads!

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