Author Archive

Getting More Customers Workshop on Saturday Feb 11, 2017

Written by Theresa Shafer. Posted in Events, Lead Generation, Silicon Valley, tshafer, Workshop

Getting More Customers workshopLet’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.

David Telleen-Lawton Presents at Lean Startup Conference 2015

Written by Theresa Shafer. Posted in Customer Development, Events, Lean Startup, Partner, Tools for Startups

Lean Startup Conference logoIf you missed  The Nitty Gritty of Setting Up Customer Discovery Meetings by David Telleen-Lawton at The Lean Startup Conference 2015, he shared the down and dirty details of setting up meetings for Customer Discovery. Having set hundreds of B2B and B2C discovery meetings over the years, Telleen-Lawton tells how to reach out and set these meetings.

Henna Inam Releases New Book “Wired for Authenticity”

Written by Theresa Shafer. Posted in Clients in the News, Thought Leadership, tshafer

Wired for AuthenticityHenna Inam, CEO of  Transformational Leadership Inc. has released a new book “Wired for Authenticity”, leadership book addressing the challenges by showing up authentically, expressing yourself fully for the benefit of others.

“I hired Theresa to create a survey tool for me for my book Wired for Authenticity. What I liked best about Theresa is how she was as passionate about the project as I was. She took full ownership, always went the extra mile to make sure that the details were taken care of. The quality and timeliness of her delivery was outstanding. I would highly recommend Theresa.”  Henna Inam, CEO

Walt Maclay Featured as a Thought Leader in Medical Design Technology

Written by Theresa Shafer. Posted in Clients in the News, tshafer

Voler Systems logoWalt Maclay, President of Voler Systems was featured as a thought leader on wearable and IoT devices in the latest issue of Medical Design Technology.  He explains how wearable devices are now driving the definition of low-power and provides techniques for overcoming battery limitations.

“Theresa does an excellent job with the marketing for my company. Because of her technical background, she is able to write an article from a brief interview, and I usually only need to do minor editing. She is creative in the collateral material she has developed. She does what has to be done in order to meet deadlines and provide excellent service. I’ve never heard her say she can’t do something. I will continue to use her services and those of SKMurphy.” Walt Maclay, President of Voler Systems

 

Hotels Near Great Demo Workshop 2015

Written by Theresa Shafer. Posted in Events

Attending the Great Demo Workshop 2015? The two day workshop is held at Domain Hotel which several past attendees have stayed at and enjoyed.

Domain Hotel 1085 E El Camino Real, Sunnyvale, CA 94087 (408) 247-0800 – special discount rate for “Great Demo Group”

However the hotel does normally sell out. So here are a couple of our favorites hotels that are nearby listed in increasing distance from the from the workshop:

Best Western Santa Clara
4341 El Camino Real, Santa Clara, CA 95051 (408) 244-3366

Corporate Inn – Sunnyvale
805 E El Camino Real  Sunnyvale, CA 94087

Hilton Garden
10741 North Wolfe Road, Cupertino, CA 95014 -(408) 777-8787

Moorpark Hotel
4241 Moorpark Ave San Jose, CA 95129

Embassy Suites Santa Clara

2885 Lakeside Dr  Santa Clara, CA 95054
4200 Great America Pkwy Santa Clara, CA 95054 (408) 235-8900

Woodcrest

5415 Stevens Creek Boulevard, Santa Clara, CA 95050 (408) 446-9636

1217 Wildwood Ave Sunnyvale, CA 94089 (408) 245-5330

Cypress Hotel
10050 S. De Anza Blvd. Cupertino, CA 95014 (408) 253-8900

Larkspur Landing Campbell

550 W Hamilton Ave Campbell, CA 95008  (408) 364-1514

 

Verdafero Partners with IBM

Written by Theresa Shafer. Posted in Clients in the News

VerdaferoThe following announcement went out this morning:

ARMONK, N.Y – 25 Sep 2014: IBM (NYSE: IBM) today announced that Verdafero, a San Francisco-based utility analytics startup, has selected IBM Cloud to power its utility analytics platform, allowing customers to reduce their energy, water or waste consumption by up to 30 percent. Verdafero chose IBM’s open cloud platform, Bluemix, over a previously used platform, in order to significantly speed the development and delivery of more features and offerings to its users.

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