Author Archive

Getting More Customers Workshop on Saturday Feb 11, 2017

Written by Theresa Shafer. Posted in Events, Lead Generation, Silicon Valley, tshafer, Workshop

Getting More Customers workshopLet’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.

Jeff Allison Bio

Written by Theresa Shafer. Posted in Team, tshafer

Jeff AllisonJeff Allison – Program Manager
Jeff has 30 years of experience in the high technology computing and networking industries. He has held various roles in Hardware Engineering, Marketing and Engineering management. He has a proven track record of developing high power cross functional teams to solve complex engineering issues and drive methodology changes throughout the organization. At Cisco he built and managed global engineering development and services teams to deliver next generation routing solutions. He was also responsible for driving and implementing many continuous improvement and product quality initiatives to improve overall customer satisfaction.
Jeff Allison's Linkedin profile

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Candis J Lipe

Written by Theresa Shafer. Posted in Team, tshafer

Candis Lipe – Event Manager & Executive Assistant
Candis owns and operates Adminologist.com, a service company that provides onsite or offsite contract administrative support. Her business is dedicated to helping individuals, entrepreneurs start-ups and small businesses get the office support needed without adding additional resources. Candis brings 25 years’ experience as a corporate Executive Assistant in high tech and biomedical industries where she cultivated a wide range of skills and experience enabling her to support areas of Corporate Development, Merger and Acquisitions, Marketing, Sales, Services, Materials, Operations, Manufacturing, Engineering, Purchasing, Finance and Human Resources.
Candis Lipe's LinkedIn profile

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David Telleen-Lawton Presents at Lean Startup Conference 2015

Written by Theresa Shafer. Posted in Customer Development, Events, Lean Startup, Partner, Tools for Startups

Lean Startup Conference logoIf you missed  The Nitty Gritty of Setting Up Customer Discovery Meetings by David Telleen-Lawton at The Lean Startup Conference 2015, he shared the down and dirty details of setting up meetings for Customer Discovery. Having set hundreds of B2B and B2C discovery meetings over the years, Telleen-Lawton tells how to reach out and set these meetings.

David Telleen-Lawton Bio

Written by Theresa Shafer. Posted in Team, tshafer

David Telleen-Lawton – Sales Executive & Lean Expert

David learned in the late 1980s the value of “getting out of the building” and bringing your team along with you. Both as a consultant and a early employee, David has worked with startup companies across the spectrum from hardware to software to services and in industries as diverse as financial services to network security to integrated circuits. His specialty is the process of setting the meetings to get the team out in the field, especially at the earliest stages before the product is defined. David holds a BS and MS in Industrial Engineering from Stanford University as well as being a Chartered Financial Analyst (CFA).

Larry Burgess's Linkedin profile

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Walt Maclay Featured as a Thought Leader in Medical Design Technology

Written by Theresa Shafer. Posted in Clients in the News, tshafer

Voler Systems logoWalt Maclay, President of Voler Systems was featured as a thought leader on wearable and IoT devices in the latest issue of Medical Design Technology.  He explains how wearable devices are now driving the definition of low-power and provides techniques for overcoming battery limitations.

“Theresa does an excellent job with the marketing for my company. Because of her technical background, she is able to write an article from a brief interview, and I usually only need to do minor editing. She is creative in the collateral material she has developed. She does what has to be done in order to meet deadlines and provide excellent service. I’ve never heard her say she can’t do something. I will continue to use her services and those of SKMurphy.” Walt Maclay, President of Voler Systems

 

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