We are mixing it up in 2017 with our email newsletter: we are going back to a monthly publication schedule but will dedicate one issue a quarter to a roundup of events and activities we have planned for the coming months and some key milestones our clients have achieved.
Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.
Recently, we worked with a startup on team building as they wrangled with the rapid growth of their business. They needed bring on new team members and wanted them to be productive and effective as quickly as possible. Working with the leadership team we reviewed Bruce Tuckman’s four stages of team development.
As entrepreneurs we need to pay attention to the details that matter but to achieve even modest growth or scaling we also need to use delegation. We need to allow other team members to contribute their own strengths, experiences, and insights to the project at hand.
Here is a recent email I got from Walt Maclay, an SKMurphy, Inc. client since 2008. It includes an email from one of Voler’s partners congratulating him on the February newsletter. As our partner Peter Cohan often says, “Warning: shameless self-promotion.”
Are you a boss or a leader? Here is a short list outlining the difference.
We are as excited by eMOBUS’ recent acquisition by Asentinel, a leading provider of lifecycle Technology and Telecom Expense Management (TEM) solutions. It is wonderful to see all their hard work payoff. Congratulations team!
If you missed The Nitty Gritty of Setting Up Customer Discovery Meetings by David Telleen-Lawton at The Lean Startup Conference 2015, he shared the down and dirty details of setting up meetings for Customer Discovery. Having set hundreds of B2B and B2C discovery meetings over the years, Telleen-Lawton tells how to reach out and set these meetings.
I for one love fireworks and look forward to them every year. I love watching them exploding overhead after a picnic in the park. Happy 4th of July.
Press Release Leads to Local Coverage. Covers why, how and how often to help you “bring on the leads.”
During the last couple of years while most companies were down or flat, Voler Systems has been steadily growing, some years they have even doubled year over year revenue. As a result they have recently expanded into new offices and made some new hires for key personnel including VP of Engineering and Director of Business Development.
Henna Inam, CEO of Transformational Leadership Inc. has released a new book “Wired for Authenticity”, leadership book addressing the challenges by showing up authentically, expressing yourself fully for the benefit of others.
“I hired Theresa to create a survey tool for me for my book Wired for Authenticity. What I liked best about Theresa is how she was as passionate about the project as I was. She took full ownership, always went the extra mile to make sure that the details were taken care of. The quality and timeliness of her delivery was outstanding. I would highly recommend Theresa.” Henna Inam, CEO
Walt Maclay, President of Voler Systems was featured as a thought leader on wearable and IoT devices in the latest issue of Medical Design Technology. He explains how wearable devices are now driving the definition of low-power and provides techniques for overcoming battery limitations.
“Theresa does an excellent job with the marketing for my company. Because of her technical background, she is able to write an article from a brief interview, and I usually only need to do minor editing. She is creative in the collateral material she has developed. She does what has to be done in order to meet deadlines and provide excellent service. I’ve never heard her say she can’t do something. I will continue to use her services and those of SKMurphy.” Walt Maclay, President of Voler Systems
This weekend I attended the Bay Area Maker Faire 2015. New this year was a Startup Pavilion with about 20 companies selling their products and looking for early adopters. Through out the show, I also found many startups looking for support for their kickstarter campaigns.
There are broadly three categories of challenges a new product must address: it has to be feasible, it has to be desirable and it has to be profitable. Below is a simple checklist to help you evaluate product ideas.
eMOBUS‘ integration with ServiceNow helps IT automate the management of mobility expenses, tedious support tasks and BYOD programs by allowing ServiceNow users to manage mobile devices and view important wireless carrier information through the ServiceNow interface.
Attending the Great Demo Workshop 2015? The two day workshop is held at Domain Hotel which several past attendees have stayed at and enjoyed.
Domain Hotel 1085 E El Camino Real, Sunnyvale, CA 94087 (408) 247-0800 – special discount rate for “Great Demo Group”
However the hotel does normally sell out. So here are a couple of our favorites hotels that are nearby listed in increasing distance from the from the workshop:
Best Western Santa Clara
4341 El Camino Real, Santa Clara, CA 95051 (408) 244-3366
Corporate Inn – Sunnyvale
805 E El Camino Real Sunnyvale, CA 94087
10741 North Wolfe Road, Cupertino, CA 95014 -(408) 777-8787
4241 Moorpark Ave San Jose, CA 95129
5415 Stevens Creek Boulevard, Santa Clara, CA 95050 (408) 446-9636
10050 S. De Anza Blvd. Cupertino, CA 95014 (408) 253-8900
We have been quite busy refreshing clients’ websites. Here are a couple that we are excited about.
The following announcement went out this morning:
ARMONK, N.Y – 25 Sep 2014: IBM (NYSE: IBM) today announced that Verdafero, a San Francisco-based utility analytics startup, has selected IBM Cloud to power its utility analytics platform, allowing customers to reduce their energy, water or waste consumption by up to 30 percent. Verdafero chose IBM’s open cloud platform, Bluemix, over a previously used platform, in order to significantly speed the development and delivery of more features and offerings to its users.