Theresa Shafer

Getting More Customers Workshop on March 25, 2014

Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days. Speaking – small

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Content Creation for Thought Leadership and Lead Generation

SKMurphy develops highly relevant and valuable content to attract, engage, and acquire customers. We help our clients organize and clearly articulate their experiences and insights in ways that generate inquires. We develop an editorial calendar that  complements SEO strategy and ecosystem partner relationships. We always consider audio, video, and animation options in addition to  leveraging

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Is Your Health and Fitness Application or Appliance Really a Medical Device?

The last few years have seen the rise of Quantified Self movement and increasing demand for solutions for the Home Health market as the US population continues to age. Many startups are also offering new and very popular personal fitness applications. As a result we are seeing a lot of new products aimed at the

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Matching Polypharmacy Solutions to Personas by Mary Sorber, NightingaleRx

An interesting talk by Mary Sorber, founder of NightingaleRX, providing a caregiver’s view of methods and technologies currently employed for what doctors call the polypharmacy problem and non-professionals often experience as a “big bag of pills”. Matching Polypharmacy Solutions to Personas from mksorber1 Related Blog Posts Q: Should I Be an Entrepreneur? My perspective on

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MVP: What’s Really Under Your Control

We use this definition in our “Engineering Your Sales” and “Validating Your MVP” workshops and our MVP clinics. Our focus is on developing and selling products to businesses so that biases the definition a little bit but it’s important to remember what’s under your control in crafting your MVP: The particular type of customer: you

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Robert Felten Software Recognized by EE Times

We are excited to see Robert Felten’s recent project, GUI for a flash drive, featured in EE Times. Robert Felten Software provides Software Development Consulting and Contracting. He specializes in Qt/C++ GUI and embedded software. See the Rick Merritt’s round up of the Flash Memory Summit at “Slideshow: Flash Innovators Flood Show” Robert is a

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Capturing Intellectual Property Workshop: Saturday Oct-19-2013

Every once in awhile we find great workshops that are open to all size companies.  Bill Meade’s “Capturing Intellectual Property” is one such workshop.  His hands-on workshop will cover: What is intellectual property (IP) The forms and functions of legal IP protections The IP system and its functioning (on one slide) Capturing an invention Checking

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Upcoming MVP Clinics in July and August for Startup Entrepreneurs

Sean Murphy, CEO of SKMurphy Inc will be moderating two upcoming MVP Clinics. These are interactive roundtable discussions were entrepreneurs can present where they are with their MVP and hypotheses about customer, problem, solution, and value. The roundtable will explore issues that founders are having in defining and evaluating their MVP. Bootstrappers Breakfast on July

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Get Out of Your Batcave: Customer Development for Lean Startups

Join us on Tuesday, May 7, 2013 for a new class “Get Out Of Your Batcave: Customer Development for Lean Startups” from 6:30 PM to 8:00 PM at Education @ PARISOMA in San Francisco, CA. You’ll learn how to: Establish “ground truth” in an early market Use an MVP (minimum viable product)  to explore the

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Validating Your MVP & Value Proposition at Lean Startup Circle SF Apr-2

Join us in San Francisco for an interactive workshop “Validating your MVP & Value Proposition.”  We will cover a variety of proven techniques for validating your MVP & value proposition for B2B startups. When: 5:30-8:30 PM Tue-Apr-2-2013 Where: 1355 Market, Suite 488, San Francisco Cost: $60 This interactive workshop will provide: Systematic approach to validating your

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LSC Workshop on Engineering Your Sales Process

If you missed SKMurphy and SalesQualia at Lean Startup Conference’s workshop, Sean Murphy and Scott Sambucci led an interactive workshop on developing and debugging your repeatable and scalable B2B sales process. In the workshop, we worked a number of sales issues that the attendees from lean startups had: Can’t get potential customers to call back

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Engineering Your Sales Process Workshop on February 8, 2013

All companies, even those that take a lean approach, face these problems in B2B sales: You can’t get potential customers to call back They won’t make a decision They seem to like a ever-ending beta, but they will not buy Your deals stall This interactive workshop will help you learn from these problems by using

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