Newsletter V2021 Issue 4: Shared Situational Awareness
In a dynamic environment, situational awareness is an important prerequisite to identify what needs to be done.
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Kristin Zhivago: The Promise Keeper
Kristin Zhivago’s “The Promise Keeper” outlined the need for business processes that support your brand as the promise that you keep.
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Lead Generation for Consultants
Recently we spoke on a variety of proven marketing techniques for growing your business. Sean Murphy and Theresa Shafer talked about building awareness and getting exposure to attract and sell your expertise, services, and products. They explored the techniques for those times when you have less billable work, and also the techniques for when there
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Book Club: Traversing the Traction Gap by Bruce Cleveland
In “The Traction Gap” Bruce Cleveland explains how to find a minimum viable product and grow a company with a repeatable sales process.
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Lean Canvas – Experimentation (Video Available)
Lean Canvas Experimentation is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Startup Canvas session on Experimentation, Ed Ipser shares how to use your lean startup canvas to design and conduct experiments
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Micro-VC / Angel investor Thomas Ahn on the Effective Investor Pitch
An extract from a highly interactive session with Thomas Ahn at the Lean Culture Meetup on Mar-25-2021 where he answers “what makes for an effective investor pitch?”
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Maintaining Your Professional Network
Some people are natural connectors. Sean Murphy is one of those. In this video, he shares one of his secret to network maintenance. He frames maintaining your professional network as counting your blessings. Your network is a long-term investment. It takes the time to nurture and grow your relationships.
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Lean Canvas Finances
Lean Canvas Finances is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Canvas – Finance session, Ed Ipser shares how to identify your own revenue and cost structure and how to create
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Lean Canvas Operations
Lean Canvas Operations is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for.
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Angel Rampy on Influence Skills for Technical People
What skills do you need to influence the way other people think? Angel Rampy, business coach at Success Through Learning, covers the different levels from which we influence moving us from “telling” to “collaborating”. She shares tips for strengthen our ability to influence others. Here are a couple of interesting video snippets from her
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Lean Canvas Marketing
Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Canvas – Marketing session, Ed Ipser shares how to identify your own early adopters, unique value proposition, and marketing
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Getting More Customers Course Rating and Reviews
Getting More Customers course reviews from past attendees Liked focus on key elements and action items. There was useful information on tools and processes. I learned from listening to other attendees 90 day plans. Specific market identification at the beginning was very useful, as well as having us consider the most effective manner to reach
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Customer Discovery Framework
SKMurphy’s bootcamp provides a proven Customer Discovery Framework for validating your idea with prospects to determine the real market need.
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Lean Canvas Focus
Lean Canvas Focus is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good
Getting More Customers – A 90-day Plan
Let’s face it, finding customers can be quite a challenge. In this interactive course, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.
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Michael Keer on Current State of Global Supply Chains 2021
Learn from Michael Keer, an industry expert, about the latest supply chain trends and how to develop a more resilient supply chain to be more competitive.
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Newsletter V2021 Issue 3: Increase Your Luck To Get More Leads
Increase your luck surface area to get more customers and grow your business. Lead generation ideas and customer discovery bootcamp.
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Mary Sorber: SKMurphy Offers Practical Advice on Thought Leadership
As part of a recent project de-brief Mary Sorber offered the following perspective: “Sean Murphy has given me a lot of practical advice on thought leadership. He has helped me raise my profile through my writing and speaking.
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Reflections on Serendipity
For startups, regardless of the niche or product being sold, visibility is arguably one of the single most critical challenges faced. You can have the coolest solutions in the world, but if nobody knows it exists, it’s essentially worthless. And this is why visibility is so important. In this video we share our reflections on
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Customer Discovery Bootcamp for Market Exploration
Customer Discovery Bootcamp for Market Exploration Customer Discovery is critical if you want to create a product or service that serves potential customers’ needs, pain points, and challenges. Entrepreneurs can use Customer Discovery at any point in a startup’s journey; however, the early-stage discovery step is the most important. Spending time, money, and energy
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