Books

How To Run Experiments That Improve Your Business – On-Line Book Club June 20

Tomorrow, we complete our coverage of “The Innovator’s DNA”. We have a great panel who will share their tips and lessons learned running experiments that improved their products and business models. Michael Fern, CEO of Intigi, Inc. Edith Harbaugh, Product Manager at Tripit, Inc. Steve Hogan, Managing Partner at Tech-Rx, Inc. Sean Murphy, CEO at …

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Are You Using Cognitive Task Analysis for New Market Exploration?

I am interested in talking with anyone who is using Cognitive Task Analysis (CTA) or Naturalistic Decision Making (NDM) methods and paradigms to inform their customer interviews. I have been reading  “Working Minds: A Practitioner’s Guide to Cognitive Task Analysis” by Gary Klein et. al. and I had an epiphany that these techniques would be …

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Book Club: Chapter 6 The Innovator’s DNA: Experimenting

Recorded discussion on Jeff Dyer, Hal Gregersen, Clayton M. Christensen’s The Innovator’s DNA chapter 6, recorded on June 20, 2012. Michael Fern and Edith Harbaugh join Steve Hogan and Sean Murphy to discuss lessons learned experimenting to foster innovation. Chapter 6: Discovery Skill #5 Experimenting The Innovator’s DNA by Jeff Dyer, Hal Gregersen, Clayton M. …

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Tristan Kromer Joins Book Club’s Panel on Networking Skill Development

We continue our review of “The Innovator’s DNA” by Jeff Dyer, Hal Gregersen, Clayton M. Christensen with a focus on networking, which the author’s define as seeking serious conversation with individuals from diverse backgrounds, experiences, and expertise.  Here is a  quote by Ronald Burt on creativity from idea brokerage  (condensed from page 117): “People connected …

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Book Club: Chapter 5 – The Innovator’s DNA

Call-in Book Review recorded on May 16, 2012 Tristan Kromer, Steve Hogan and Sean Murphy discuss the book and specifically Chapter 5 on networking. Chapter 5: Discovery Skill #4 Networking The Innovator’s DNA by Jeff Dyer, Hal Gregersen, Clayton M. Christensen Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams …

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Pretotyping – Techniques for Building the Right Product

Alberto Savoia defines pretotyping as determining that you are “building the right product before you invest in building your product right.” His book “Pretotype It” (Second Edition available as a Free PDF or on Kindle for $0.99) lists a set of seven techniques for pretotyping on pages 39-40. This post analyzes and elaborates on the techniques …

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Sketching The Likeness Of An Imaginary Business

Startups originate in the mind of an entrepreneur, often as the result of observing something that seems odd, or is the result of juxtaposing two or three seeming unrelated or even incongruous ideas. The first challenge the entrepreneur faces turn his insight into something others can critique and improve upon: to show them sketches of …

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Book Club: The Innovator’s DNA: Observing

Recorded discussion on Jeff Dyer, Hal Gregersen, Clayton M. Christensen’s The Innovator’s DNA chapter 4, recorded on April 25, 2012. Jeff Allison, former VP of Engineering at Cisco Systems joins us to discuss observing. Chapter 4: Discovery Skill #3 Observing The Innovator’s DNA by Jeff Dyer, Hal Gregersen, Clayton M. Christensen Practical and provocative, The …

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Book Club: The Innovator’s DNA: Questioning

Recorded discussion on Jeff Dyer, Hal Gregersen, Clayton M. Christensen’s The Innovator’s DNA chapter 3, recorded on March 28, 2012. Sarah Gray, Ethan Thorman, and Mark Cook join Steve Hogan and Sean Murphy to discuss lessons learned asking questions to foster innovation. Chapter 3: Discovery Skill #2 Questioning The Innovator’s DNA by Jeff Dyer, Hal …

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Book Club: The Innovator’s DNA: Associating

Call-in Book Review recorded on February 22, 2012 Terry Frazier, Steve Hogan and Sean Murphy recap Christensen’s’ “The Innovator’s DNA chapter 2” with insight of how they have incorporated associating into their work. Chapter 2: Discovery Skill #1 Associating The Innovator’s DNA by Jeff Dyer, Hal Gregersen, Clayton M. Christensen Practical and provocative, The Innovator’s …

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Anne Rozinat of Fluxicon Joins Business Book Panel for “Second Economy”

“Every so often—every 60 years or so—a body of technology comes along and over several decades, quietly, almost unnoticeably, transforms the economy: it brings new social classes to the fore and creates a different world for business…something deep is going on with information technology, something that goes well beyond the use of computers, social media, …

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Seth Godin’s “Bootstrapper’s Manifesto”

In Seth Godin’s “Bootstrapper Bible” he has this short manifesto that really is worth reading periodically. We will be discussing this at next week’s Book Club for Business Impact with several bootstrappers: I am a bootstrapper. I have initiative and insight and guts, but not much money. I will succeed because my efforts and my …

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Book Club: Brian Arthur’s “The Second Economy”

Call-in Book Review  Recorded on WednesdayDecember 14, 2011Anne Rozinat of Fluxicon and Sean Murphy of SKMurphy discuss the impact of the pervasive digitization of business processes on cloud business models. View the recorded session The Second Economy by W. Brian Arthur This McKinsey Quarterly article provides the context for a thought provoking discussion of the …

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Book Club: Seth Godin’s Bootstrappers Manifesto

Recorded Discussion on Bootstrappers ManifestoSteve Hogan moderates a discussion with Neal Tovsen of TelemetryWeb.com and Sarah Gray of of MercuryApp.com on Seth Godin’s Bootstrapper Manifesto. This recording starts after the panel introductions please see View session www.skmurphy.com/blog/2011/11/14/panelists-announced-for-bootstrappers-manifesto-book-club-webinar/ for details on panelists. The E-book version of The Bootstrappers Bible is available at no charge from The …

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Dave Stubenvoll Guest for “Origin & Evolution of New Business” Oct-26-2011

Our “Book Club For Business Impact” promises actionable insights for entrepreneurs and change agents, drawn from the panelist’s experience and informed by the book’s content. Dave Stubenvoll, CEO of Wowza Media, joins the discussion of Amar Bhide‘s “Origin and Evolution of New Business” this Wednesday October 26 at Noon PDT.  Click  http://skmbhide111026.eventbrite.com/?discount=WowzaMedia to attend at …

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Book Club: Origin and Evolution of New Business

Live Call-in Discussion on Wednesday, October 26, 2011Dave Stubenvoll, CEO & Co-Founder Wowza Media, Inc., Francis Adanza, Dir. Professional Services, Zephyr, Inc. and Sean Murphy, CEO SKMurphy, Inc. share insights from the book about how they explore uncertain and ambiguous opportunities. View recorded session Origin and Evolution of New Business by Amar V. Bhide’ The …

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Outstanding Panel for Wed-Sep-14 Book Club on “Great Demo”

We have an outstanding panel lined up for next Wednesday’s Business Impact Book Club: Matt Cameron,  CEO, WhoTo.com Jon Cline,  Principal, Cirrus Path Brian K. Seitz, Managing Director, Intellectual Arbitrage Group We will discuss lessons learned applying Peter Cohan‘s methodology from his “Great Demo” book. If you are interested in improving your sales presentation you …

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