Consulting Business

Using Web 2.0 Technology to Enable Strategic Selling: A Sales Executive Forum

I have had two interesting conversations with friends who are frustrated with some of the internal deficiencies within their companies. Both of my friends are accountants, but work for different firms and in different departments. However, they are both part of itinerant work forces and have the same problem. While out of the office, they …

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Free Small Business eNewsletter From IRS

e-News for Small Businesses is a free electronic mail service designed to provide tax information for small business owners and self-employed individuals. Subscribers receive information about important upcoming tax dates for SB/SE customers, what’s new for small businesses on the IRS Web site, reminders and tips to assist small businesses and self-employed taxpayers with tax …

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Getting More Customers Workshop Offered Sep-9-2007

We are offering our “Getting More Customers” workshop this fall in collaboration with the Professional and Technical Consultants Association (PATCA). The workshop covers ten proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 …

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“Crucial Marketing Concepts for Consultants” @ PATCA May 10

I will be presenting a revised and improved version of the “12 Books for the Busy CEO” presentation on Thursday May 10 at 6pm at the PATCA monthly dinner at the Embassy Suites Santa Clara – Silicon Valley on 2885 Lakeside Drive in Santa Clara. I will cover a dozen books and offer a synthesis of the key marketing …

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Building Communities using Search Co-op

We have added Google’s Search Co-op to our Resources page. As an entrepreneur, you need to dabble in so many fields. Some areas of expertise an startup needs are legal, accounting, funding, marketing, sales, public relations, recruiting, hiring, partners, and advisers. We work with some great experts and partners and you can take advantage of …

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Thinking About Your Business Goals for 2007, Part 2

As a follow-up to yesterday’s post on thinking about your business goals for 2007, it’s also worthwhile to look at your own motivations and needs. In an extending interview in Fast Company “Are You Deciding On Purpose,” Richard Leider advises that you ask yourself two key questions: What do you want? How will you know …

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3 Ways to Build Credibility with Prospects

Here are three ways for building credibility. Referrals A referral is an introduction to a prospect with an endorsement. A referral allows you to borrow credibility from a trusted third party. They spring from shared success with your customers or former co-workers, someone who knows your potential and can vouch for you or your team’s …

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3 things I learned at Next Step’s “How to Sell the Real Value of Your Solution”

Here are 3 things I learned from Jennifer Vessels in Next Step’s workshop “How to Sell the Real Value of Your Solution” on Thursday, November 7. I need to align my sales efforts with my prospect’s success factors. This means that I need to figure how they are getting measured and how to influence and serve …

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