Customer Development

Plant Acorns With A Customer Development Interview

A customer development interview should be treated as a conversation that may enable a future business relationship. The best outcome for an initial interview is that you can summarize what you have heard about their needs and constraints on possible solutions and they are interested in another conversation or can recommend others to talk to.

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Lean Startup Conference 2013 Roundup

This post curates content and commentary related to the 2013 Lean Startup Conference: videos, blog posts, slides, articles, etc.. I will continue to update it until about mid-February 2014 as videos, slide decks, blog posts and articles related to the 2013 Lean Startup Conference are published. If I have overlooked a post or other content

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MVP Clinic for Social/Community Apps Wed-Oct-23

If you are planning a new service offering, involving technologies and social interactions between customers, this clinic on minimum viable service can help you learn your way out of conflicting assumptions, lack of relevant data, difficulty understanding service value, and resource constraints. This is especially the case if you need to get adoption by a

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Preserving Trust And Demonstrating Expertise Unlocks Demanding Niche Markets

Preserving Trust And Demonstrating Expertise Unlocks Demanding Niche Markets Q: We are preparing to enter a B2B  market where the potential buyers are high-value but relatively few in number and close-knit. I am concerned that they will have a low tolerance for a minimum viable product (MVP) approach; much less pre-MVP research that misses the

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MVP: What’s Really Under Your Control

We use this definition in our “Engineering Your Sales” and “Validating Your MVP” workshops and our MVP clinics. Our focus is on developing and selling products to businesses so that biases the definition a little bit but it’s important to remember what’s under your control in crafting your MVP: The particular type of customer: you

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Upcoming MVP Clinics in July and August for Startup Entrepreneurs

Sean Murphy, CEO of SKMurphy Inc will be moderating two upcoming MVP Clinics. These are interactive roundtable discussions were entrepreneurs can present where they are with their MVP and hypotheses about customer, problem, solution, and value. The roundtable will explore issues that founders are having in defining and evaluating their MVP. Bootstrappers Breakfast on July

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Validating Your MVP For B2B Startups at SF Lean Startup Circle Tue-Jun-4

We have been invited back the SF Lean Startup Circle to present our “Validating Your MVP and Value Proposition for B2B Startups” workshop on June 4, starting 5:30pm. This interactive workshop will address: How a B2B startup should think about  message, MVP, and launch. Understand who buys your product and how they calculate its value and

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Hiring A Startup’s First Sales Person

Gabriel Weinberg is a serial entrepreneur (latest startup: DuckDuckGo), an insightful blogger, and quality contributor to Hacker News. He is writing a book on how startups get traction due out this summer that includes interviews with folks like Patrick McKenzie, Jimmy Wales, and Paul English to collect lessons learned from a variety of perspectives. I was

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Market Discovery and Exploration Requires Models from Physics, Biology, and Psychology

Q: Appreciate your thoughts on qualitative vs. quantitative approaches to  market exploration. Customer development is like qualitative research; it is good for exploring hypotheses (and associated issues) but cannot validate them (by its very nature it is small sample size). To validate startup hypotheses one needs to do quantitative research, e.g. surveys, measurements (A/B tests), and have

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