Failure to Thrive
Failure To Thrive: “We need another two weeks to add this one last feature.” This mindset of hesitation kills more products than any competitor.
Demos
Adrian Perez on Great Demo Workshop
Here is a brief testimonial from Adrian Perez (@adrian_perez) after he attended our Great Demo workshop in September of 2010. Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! When: Tuesday, April 12, 2010 8 am to 5 pm Where: Moorpark Hotel, 4241 Moorpark Ave,
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Great Demo! Webinar January 25, 2011 9:00am PST
Peter Cohan is giving a Great Demo webinar Tue-Jan-25-2011 at 9am PST. When: January 25, 2011 9:00am PST Where: Online Webinar: https://www2.gotomeeting.com/register/423669683 Cost: Absolutely Free! Who should attend: Anyone that sells or demos SaaS Apps via screen sharing and meeting collaboration software, sales managers, sales reps. Objective: Introduce a framework to create and deliver improved
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Great Demo! Workshop on April 12, 2011
Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! When: Tuesday, April 12, 2010 8 am – 5 pm Where: Moorpark Hotel, 4241 Moorpark Ave, San Jose CA 95129 Cost: $590 Before March 28: $566 This is an interactive workshop with Peter Cohan geared especially
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Good Decision, Bad Outcome
You never have complete information, if you do it’s a choice not a decision. You have to evaluate a decision in the context of the information that was available at the time. “Good Decision, Bad Outcome” When I first heard someone use this phrase it took a few weeks to sink in. Too often we
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Appreciate Why Prospects Say “Your Baby Is Ugly”
When a prospect criticizes your product, or your suggestion for a solution, don’t react as if they said, “Your baby is ugly.” Appreciate their candor, make sure you understand their need, and probe for what’s wrong or needs improvement in your offering.
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3 Equations & 3 Unknowns: Customers, Features, Message
We posted the interview I did with Floyd Tucker of DreamSimplicity about a month ago but in the last two days I have had two people comment to me directly and one tweet about my “three equations and three unknowns” answer: customers, features, message.
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Compelling Demos
Second Derivative’s Great Demo! seminar on September 15, 2010 helps frustrated sales, marketing and presales professionals and entrepreneurs improve their skills and gain dramatic results. Peter Cohan helps organizations like Keynote Systems and Phreesia put the “Wow!” into their demos to make them crisp, compelling and successful. “I believe everyone on the team will find
Great Demo! Workshop on Sept 15, 2010
Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! When: Wednesday, Sept 15, 2010 8 am – 5 pm Where: Moorpark Hotel, 4241 Moorpark Ave, San Jose CA 95129 Cost: $590 Before Aug 28: $566 This is an interactive workshop with Peter Cohan geared especially
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Common Mistakes in New Product Introduction Demos
A baker’s dozen of common mistakes that I have seen founders make preparing and delivering new product introduction demos and presentations.
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Great Demo Workshop on April 9 2010
Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! When: Friday, April 9, 2010 8:15 am – 5:00 pm Advanced Topics PM Session: 1 – 5pm (see below) Where: Moorpark Hotel, 4241 Moorpark Ave, San Jose CA 95129 Cost: $560 This is an interactive workshop
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Great Demo Workshop on March 17 2010
Rescheduled due to illness to April 9, 2010 8:15 – 5:00opm Special Offer for Groups and Organization Members Discounts are available for members of Bootstrappers Breakfast, Business Marketing Association, Women In Consulting, and organizations sending three or more employees: please contact us for discount codes. Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last
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Great Demo Workshop on March 17 2010
Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! When: Wednesday March 17, 2010 AM Session: 8:15 am – 1:00 pm PM Session: 1 – 5pm Advanced Topics (see below) Where: Moorpark Hotel, 4241 Moorpark Ave, San Jose CA 95129 This is an interactive workshop
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Five Output Formats to Support
Some output formats to consider your application, they each have different properties and affordances and are not easily substituted for each other : Screen E-Mail Projector Print Fax Screen Most common way that users will interact in everyday use. This is how many prospects will view the product. E-mail output options Simple hypertext (e.g. URLs
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5 Tips For Writing a Startup’s First Backgrounder
Focus on establishing your team as trustworthy and dependable. The biggest question in a prospect’s mind is how your team will you perform when things go wrong. Stress earlier engagements with the problem you help your customers solve. Make this “phase two” of efforts to solve these problems, building on earlier relevant experience and accomplishments.
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Disruptive Tools Can Stall At Group Boundaries
Interesting web site demo at http://nextgenerationelectronicsdesign.com/ by the folks at Altium. Unlike any PCB demo I have ever seen and an interesting use of self-deprecating humor to talk about the challenges of linking FPGA, Board, and Mechanical design. Two time coded remarks at 2:25 “We did what any traditional EDA company would do, we denied
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In the Beginning…the Founders are the Business
The closing slide in our Idea to Revenue Workshop says In The Beginning…The Founders Are The Business. To Keep The Business Viable, Learn Faster Than the Competition. Successful Entrepreneurship Is a Self-Improvement Project.
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Software Demos on YouTube
I checked out some software demos on Youtube. There are all types. But here are a couple I want to talk about. First the bad … Nokia N800 Internet Tablet … Reggie Suplido of Internet Tablet Talk takes a look at the software that comes pre-installed on the new Nokia N800 Internet Tablet Next the
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DEMOgod Winner Phreesia Praises Peter Cohan Training
SKMurphy, Inc., the Silicon Valley leader in customer development for serious bootstrapping entrepreneurs, will host Peter Cohan‘s Great Demo workshop on Saturday March 8. Cohan coached the latest winner of the DEMO Conference in Fall 2007: Phreesia improves the patient experience in medical office waiting rooms by automating patient check-in, generating comprehensive documentation, and allows
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