Let’s face it, finding customers can be quite a challenge. In this interactive course, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.
Getting More Customers – A 90-day Plan Read More »
Customer Discovery Bootcamp for Market Exploration Customer Discovery is critical if you want to create a product or service that serves potential customers’ needs, pain points, and challenges. Entrepreneurs can use Customer Discovery at any point in a startup’s journey; however, the early-stage discovery step is the most important. Spending time, money, and energy
Customer Discovery Bootcamp for Market Exploration Read More »
Pricing for early customers must compensate them for the risks of adopting early. Startups need revenue, references, and case studies
3D Negotiation: Pricing for Early Customers Read More »
Sean Murphy explains to a client why startups should just sell the results to reduce a prospect’s perception of risk in a new tool.
Just Sell the Results to Reduce Perception of Risk Read More »
Sean Murphy was interviewed by Etienne Garbugli on “Working Capital: It Takes More Than Money” for the March 9, 2021 LeanB2B Podcast.
Sean Murphy Interview with Etienne Garbugli for the LeanB2B Podcast Read More »
The key challenges to getting your first ten customers relate to understanding the customer buying process and managing the startup learning process for need, impact, customer definition and message.
Why is it so hard to get your first ten customers? Read More »
Entrepreneurs starting their first business often hunt for a cookbook of recipes to make sense of a journey that is alternating between bewilderment and frustration. But startups fight for existence in a competitive and evolving environment, where changes in the technical or social substrates can invalidate their strategy or enable competitors without warning.
Entrepreneurs Cannot Rely on a Cookbook or a Manual Read More »
The best way to get leads is through referrals from satisfied customers or others who are in position to vouch for your product or service.
Best Way to Get Leads is Referrals Read More »
We outline the process of launching a bootstrapped startup, from creating an idea, to forming a team, to proving viability.
A Holistic Approach to Launching a Bootstrapped Startup Read More »
This is a practical overview of social capital, an essential concept for ent despite being hard to measure. I offer suggestions for growing your business network, and enhancing your reputation, explaining why increasing social capital creates value for your startup.
A Practical Introduction to Social Capital for Entrepreneurs Read More »
This post explains the basics of intellectual property in practical terms for bootstrappers: trademarks, patents, copyright and trade secrets. An hour or two with an attorney can save you much trouble later on.
Basics of Intellectual Property for Bootstrappers Read More »
An exploration of the practical meaning of intellectual capital for entrepreneurs, including how to curate your experience and know-how.
A Practical Introduction to Intellectual Capital For Bootstrappers Read More »
This post explores meaning of financial capital for bootstrappers. It addresses the real costs of market exploration and product validation and verification.
A Practical Introduction to Financial Capital for Bootstrappers Read More »
Here is a simple method for taking stock of the business assets you rely on to attract prospects, differentiate your offerings, and deliver value. You should also assess where you need to renew or upgrade an asset.
Taking Stock of Your Business Assets Read More »
Are you looking to build a business? No matter the stage you’re at, there are three kinds of business assets you will need to be successful in the long run.
A Primer on Business Assets for High Technology Startups Read More »
This post on B2B customer development interviews builds on one of my most popular. If you would like help preparing for customer development interviews or reviewing results from recent interviews, contact us. Here are my lessons learned from taking part in interviews where the startup planned to offer a product or service to a business.
40 Tips for B2B Customer Development Interviews Read More »
An SKMurphy Mastermind Group is an ongoing series of facilitated conversations among serious entrepreneurs. It enables collaboration on problems and opportunities and fosters joint accountability around effective ongoing action.
Benefits of SKMurphy Mastermind for Entrepreneurs Read More »
Octavia Butler rejects inspiration, talent, and imagination as essential to creative pursuits and suggests that habits that enable persistence and learning are the essential element.
Octavia Butler: Cultivate Habits That Enable Persistence and Learning Read More »
When John Perry Barlow turned 30 in 1977 he wrote a set of 25 “Principles of Adult Behavior” that he asked his friends to hold him accountable to. Here are a few I want to incorporate into my life.
Learning from John Perry Barlow’s Principles of Adult Behavior Read More »
Design your MVP in two weeks to avoid adding unnecessary features and complexity to your offering. A two-week time box forces you to focus on essentials.
Design Your MVP In Two Weeks Read More »
