Rules of Thumb

We Use a Wiki to Organize Customer Interviews

“The only certainty is a reasonable probability.” Edgar Watson Howe, “Country Town Sayings” We help clients to interview prospects in the early market for customer discovery purposes, we also help them have serious conversations with early customers periodically to capture their evolving perspective on the client’s offering. Sometimes we will do this on the client’s behalf […]

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Tom Van Vleck’s “3 Questions” Complement Root Cause Analysis

Tom Van Vleck has  a great collection of software engineering stories on his site. One particularly good article is “Three Questions For Each Bug That You Find” which offers the following key observation: The key idea behind these questions is that every bug is a symptom of an underlying process. You have to treat the

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Uncertain Times 2

I mentioned in “Uncertain Times”  that we are in the midst of economic and technology transitions that have vastly increased the turbulence of our environment.  I have found two rules of thumb useful guides: “It may looks like a crisis but it’s only the end of an illusion.” Gerald Weinberg in Secrets of Consulting “Innovation

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Applying Akin’s Laws of Spacecraft Design To Startups

David L. Akin is the Director, SpaceSystems Laboratory at the University of Maryland. He is also the author of “Akin’s Laws of Spacecraft Design.” He lists more than 40 laws, here are ten that I thought were directly applicable to software entrepreneurship, but the whole list is very funny and worth reading.

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Always

“Always trust your client—and cut the cards.” Weinberg’s Sixth Rule of Trust Always be collecting data. Always be collecting multiple perspectives. “Always Be Collecting Data” The rule of ABCD “In God We Trust, All Others Bring Data” attributed to W. Edwards Deming Possibly a riff on “In God We Trust, All Others Pay Cash” In

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Drifting

It’s useful to think very deeply about a situation but beyond a certain level of effort or length of time you need to do some drifting and recharge. I think you need a mental circuit breaker for detecting an impasse and triggering activities that can lead to a change in perspective.

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Virtual and On-Line Are As Superfluous As Horseless and Electric

I think “virtual team” is rapidly becoming redundant: just as “horseless carriage” became car I think “virtual team” will become just team. Most project teams will have a virtual component (e.g. on-line workspace, chat histories) and geographically remote members, if only to involve suppliers, partners, and customers more seamlessly. More broadly I think that virtual

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Customer Development Requires a Willingness to Be Surprised

Customer Development Requires a Willingness to Be Surprised And by “surprised” I mean: able to admit that your assumptions are wrong open to new insights from prospects willing to change your plans for your product or your startup willing begin again with a better frame of reference Inspired by Bob Lewis’ “Holiday Card to the

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