Rules of Thumb

Tips For A Startup’s Early Press Releases

We use eReleases which distributes over PR newswire for about half the price ($400). See http://www.ereleases.com/submit.html for details, we have been working with them for more than two years and been very pleased. Press releases are not appropriate for every startup’s marketing communication: you need to make sure that you have the right message before …

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8 Tips for Evaluating Funding Alternatives

Many entrepreneurs planning their first software startup get stuck on funding and ownership issues. Here are some simple rules of thumb that may help you reframe an issue: Revenue, especially break even revenue, is never dilutive of your ownership. The right co-founders, while dilutive, substantially increase your chances of success: they give you a smaller …

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The Limits of “I Will Know It When I See It”

Both engineering and entrepreneurship alternate exploration and verification cycles to develop a solution that satisfies a customer’s need. Both of these rely on the scientific method of “observation, hypothesis formation, prediction, and experimentation” to develop and validate testable theories, engineering solutions, and profitable products. Both require that a new configuration or an opportunity be recognized …

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