skmurphy

Lean Canvas Marketing

Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Canvas – Marketing session, Ed Ipser shares how to identify your own early adopters, unique value proposition, and marketing …

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xMentium Reframes Contract Management as Faster Deals

xMentium Reframes Contract Management as Faster Deals What follows is a quick look at xMentium’s current positioning and some lessons I have learned from their realization of the customer’s true need–or at least the need that emerged once you have contracts under revision control in a searchable repository. SKMurphy has been an advisor since February …

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Engineering Your Sales Process Bootcamp

Engineering Your Sales Process will help you learn from common sales problems by using conscious planning and experimentation. Traditional sales training stresses “every no moves you closer to a yes.” Designing and debugging a repeatable sales process is key to a sustainable business, and we’ll address how to diagnose common problems to determine likely root …

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