Startup Stages

Paul Tyma on “The Old Man’s Business Model”

Paul Tyma defines the Old Man’s Business Model as taking the sure way, even though it may be longer than shortcuts that may not work. Tyma calls a “trade-off of investment up-front versus brute-force hope.” The “old man” makes an investment up front instead of hoping a quick and dirty approach may work.

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Q: Help! I Can Only Find Laggards in My Target Customer Segment

Entrepreneurs are often quick to characterize prospects who don’t see the benefits of their new shiny technology as laggards. Sometimes that’s the case, but often the product presentation does not present benefits that are either relevant or compelling. Laggards get a lot of bad press in the startup community, but their reasons not to change

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SKMurphy Support Letter for Kinetic River SBIR

SKMurphy Support Letter for Kinetic River SBIR Wed-Sep-5-2018         I am writing to support the Kinetic River Phase II SBIR on a novel flow cytometry instrument. Since 2003 I have worked at SKMurphy, Inc. as a business development consultant for dozens of early stage technology startups. I have been an advisor to

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Getting More Customers

Derek Sivers: How to Start a Movement

In February 2010 Derek Sivers gave a great talk on “How to Start a Movement” that offered some important tips for leaders and but offered the surprising conclusion that concluded that the most important and underappreciated key to a successful movement was the follower’s courage to follow and ability to show others how to follow.

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