Henna Inam Releases New Book “Wired for Authenticity”

Written by Theresa Shafer. Posted in Clients in the News, Thought Leadership, tshafer

Wired for AuthenticityHenna Inam, CEO of  Transformational Leadership Inc. has released a new book “Wired for Authenticity”, leadership book addressing the challenges by showing up authentically, expressing yourself fully for the benefit of others.

“I hired Theresa to create a survey tool for me for my book Wired for Authenticity. What I liked best about Theresa is how she was as passionate about the project as I was. She took full ownership, always went the extra mile to make sure that the details were taken care of. The quality and timeliness of her delivery was outstanding. I would highly recommend Theresa.”  Henna Inam, CEO

Victorian Values

Written by Sean Murphy. Posted in skmurphy, Thought Leadership

In an 1983 radio interview Margaret Thatcher defined Victorian values as  hard work, self-improvement, self-reliance, living within your income, cleanliness, self-respect, a duty to help others, pride in country, and being a good member of your community. Here are some excerpts from an April 15, 1983 radio interview with Peter Allen on The Decision Makers program.

David Morse: Tips To Add Graphics and Video To A Blog

Written by Sean Murphy. Posted in Blogging, skmurphy, Thought Leadership

David Morse left a detailed comment today on my Sep-26-2014 blog post “Lessons Learned Blogging 1400 Posts in 8 Years” that I thought I would promote to a guest post that offers some practical tips about how to add graphics and video to a blog. Here is his bio on B2BSalesVP:

David Morse helps startup founders and sales teams achieve revenue nirvana. He is President of consulting firm B2BSalesVP and CEO of SaaS company Kindoo which is like a private YouTube for sales teams and sales training and development.

Entrepreneurial Mindset: Create Value For Others

Written by Sean Murphy. Posted in Community of Practice, Thought Leadership

Creating value for others is the core of the entrepreneurial mindset. It enables the exchange of value that fuels entrepreneurs efforts to bring new ideas and products to market.

Dan Sullivan: Entrepreneurs Make Two Decisions

In “The Great Crossover,” Dan Sullivan offers the following insight on entrepreneurial mindset:

Successful entrepreneurs differ from other people–not in their abilities but in their mindset. They have internalized two fundamental commitments, by making these two decisions:

  • Decision 1: To depend entirely on their own abilities for their financial security, because they realize that the only security is the security they create themselves.
  • Decision 2: To expect opportunity only by creating value for others, because they understand that this is the only unlimited source of economic opportunity.

Five Blogger Outreach Mistakes To Avoid

Written by Sean Murphy. Posted in Lead Generation, skmurphy, Thought Leadership

I got the following unsolicited E-mail this morning; I think the marketing term for this is “blogger outreach.” I have redacted the name of the sender (“YYY”) and the name of the firm/product (“XXX”) but “[press kit]” and “[review/checkout]” were included verbatim in the original. There was no footer with an unsubscribe option although phone number and address were included after the person’s title.

Content Creation for Thought Leadership and Lead Generation

Written by Theresa Shafer. Posted in Lead Generation, Thought Leadership

SKMurphy develops highly relevant and valuable content to attract, engage, and acquire customers. We help our clients organize and clearly articulate their experiences and insights in ways that generate inquires. We develop an editorial calendar that  complements SEO strategy and ecosystem partner relationships. We always consider audio, video, and animation options in addition to  leveraging public speaking events for lead generation.

Greg Knauss on Bloggers: Experiential vs. Referential

Written by Sean Murphy. Posted in Blogging, Thought Leadership

Greg Knauss was a guest blogger on kottke last year and ended his two week stint with this observation on referential and experiential blogging:

There are two kinds of bloggers, referential and experiential.

The referential blogger uses the link as his fundamental unit of currency, building posts around ideas and experiences spawned elsewhere: Look at this. Referential bloggers are reporters, delivering pointers to and snippets of information, insight or entertainment happening out there, on the Internet. They can, and do, add their own information, insight and entertainment to the links they unearth — extrapolations, juxtapositions, even lengthy and personal anecdotes — but the outward direction of their focus remains their distinguishing feature.

The experiential blogger is inwardly directed, drawing entries from personal experience and opinion: How about this. They are storytellers (and/or bores), drawing whatever they have to offer from their own perspective. They can, and do, add links to supporting or explanatory information, even unique and undercited external sources. But their motivation, their impetus, comes from a desire to supply  narrative, not reference it.

SKMurphy Blog is A Blend of  Referential and Experiential

I think we tend to blend these two styles on this blog. We do a fair amount of “reporting” on events that we attend, particularly when we think we heard something useful worth sharing and the event was lightly covered, if at all, by other bloggers or press. To the extent that we are trying to offer advice, we try and back up our prescriptions with reference to both supporting and contrasting perspectives in the blogosphere or in other reference material.

Experiential Blogging Key to Startups Telling Their Story

As you think about your own blog for your startup I think it becomes more compelling to the extent that you talk about

  • real experiences with customers,
  • interactions with prospects,
  • internal issues including team discussions and different perspectives,
  • the decisions you’ve reached and why you’ve reached them,
  • the decisions you’ve revisited and why you’ve revisited them.

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