We are mixing it up in 2017 with our email newsletter: we are going back to a monthly publication schedule but will dedicate one issue a quarter to a roundup of events and activities we have planned for the coming months and some key milestones our clients have achieved.
Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.
As entrepreneurs we need to pay attention to the details that matter but to achieve even modest growth or scaling we also need to use delegation. We need to allow other team members to contribute their own strengths, experiences, and insights to the project at hand.
Here is a recent email I got from Walt Maclay, an SKMurphy, Inc. client since 2008. It includes an email from one of Voler’s partners congratulating him on the February newsletter. As our partner Peter Cohan often says, “Warning: shameless self-promotion.”
Are you a boss or a leader? Here is a short list outlining the difference.
I for one love fireworks and look forward to them every year. I love watching them exploding overhead after a picnic in the park. Happy 4th of July.
Press Release Leads to Local Coverage. Covers why, how and how often to help you “bring on the leads.”
During the last couple of years while most companies were down or flat, Voler Systems has been steadily growing, some years they have even doubled year over year revenue. As a result they have recently expanded into new offices and made some new hires for key personnel including VP of Engineering and Director of Business Development.
Henna Inam, CEO of Transformational Leadership Inc. has released a new book “Wired for Authenticity”, leadership book addressing the challenges by showing up authentically, expressing yourself fully for the benefit of others.
“I hired Theresa to create a survey tool for me for my book Wired for Authenticity. What I liked best about Theresa is how she was as passionate about the project as I was. She took full ownership, always went the extra mile to make sure that the details were taken care of. The quality and timeliness of her delivery was outstanding. I would highly recommend Theresa.” Henna Inam, CEO
Walt Maclay, President of Voler Systems was featured as a thought leader on wearable and IoT devices in the latest issue of Medical Design Technology. He explains how wearable devices are now driving the definition of low-power and provides techniques for overcoming battery limitations.
“Theresa does an excellent job with the marketing for my company. Because of her technical background, she is able to write an article from a brief interview, and I usually only need to do minor editing. She is creative in the collateral material she has developed. She does what has to be done in order to meet deadlines and provide excellent service. I’ve never heard her say she can’t do something. I will continue to use her services and those of SKMurphy.” Walt Maclay, President of Voler Systems
There are broadly three categories of challenges a new product must address: it has to be feasible, it has to be desirable and it has to be profitable. Below is a simple checklist to help you evaluate product ideas.
We have been quite busy refreshing clients’ websites. Here are a couple that we are excited about.
We all want it – an engaged and interested audience. Here are three easy ways to make your website more interactive and engaging to your audience.
1. Ask Questions
Asking questions is the best way to encourage questions. Maybe it is time to add surveys, online chat, office hours, or a blog post with questions to your site. An example is “Are you looking for advice?” with a “Request an Office Hour”
2. Add a Poll
People love knowing how they compare to others. Polls are common in online presentations. It may be time to add them to your website. One example is a community (www.bootstrappersbreakfast.com) that shares resources with their the “best of” polls. See one example about least productive hours of the work day
3. Provide an Assessment
Collect data from your audience and build an assessment with an online questionnaire or survey. See one example about website credibility