Client News: Bring on the Leads

Written by Theresa Shafer. Posted in Clients in the News, Lead Generation, Rules of Thumb, tshafer

Intl Contact LogoPress Release Leads to Local Coverage

International Contact, Inc., a leader in media translation and localization, announced the appointment of Ron Fredericks to the role of chief technology officer in a recent press release. It was picked up by San Francisco Business Journal and resulted in print coverage in their “People on the Move” section. While International Contact is a global company with large multi-national clients, they believe that the local touch is important to maintain their outstanding personalized services.

Walt Maclay Featured as a Thought Leader in Medical Design Technology

Written by Theresa Shafer. Posted in Clients in the News, tshafer

Walt Maclay, President of Voler Systems was featured as a thought leader on wearable and IoT devices in the latest issue of Medical Design Technology.  He explains how wearable devices are now driving the definition of low-power and provides techniques for overcoming battery limitations.

MDT features Walt Maclay

 

The biggest challenge in wireless medical device is battery life: how to maximize the length of time between charges given the anticipated level of use. One big factor is the power need to transmit the required data volume over the desired distance. To maximize battery life given a target form factor we conserve power by limiting transmission power, shortening transmission and receive time, using low power sensors, and shutting down unneeded electronics. This takes a combination of system design, circuit design, and software to achieve the optimum solution.

Past MDT features and interviews by Walt Maclay:

Engage Your Website Audience

Written by Theresa Shafer. Posted in Lead Generation, Polls, tshafer

We all want it – an engaged and interested audience. Here are three easy ways to make your website more interactive and engaging to your audience.

1. Ask Questions

Asking questions is the best way to encourage questions. Maybe it is time to add surveys, online chat, office hours, or a blog post with questions to your site. An example is “Are you looking for advice?” with a “Request an Office Hour”

2. Add a Poll

People love knowing how they compare to others. Polls are common in online presentations. It may be time to add them to your website. One example is a community (www.bootstrappersbreakfast.com) that shares resources with their the “best of” polls. See one example about least productive hours of the work day

3. Provide an Assessment

Collect data from your audience and build an assessment with an online questionnaire or survey. See one example about website credibility

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