“Leads–The Fuel for Your Sales Machine” is now a registered trademark of SKMurphy, Inc. Please contact us to learn more about our lead generation services.
We are mixing it up in 2017 with our email newsletter: we are going back to a monthly publication schedule but will dedicate one issue a quarter to a roundup of events and activities we have planned for the coming months and some key milestones our clients have achieved.
Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.
Jeff Allison – Program Manager
Jeff has 30 years of experience in the high technology computing and networking industries. He has held various roles in Hardware Engineering, Marketing and Engineering management. He has a proven track record of developing high power cross functional teams to solve complex engineering issues and drive methodology changes throughout the organization. At Cisco he built and managed global engineering development and services teams to deliver next generation routing solutions. He was also responsible for driving and implementing many continuous improvement and product quality initiatives to improve overall customer satisfaction.
Candis Lipe – Event Manager & Executive Assistant
Candis owns and operates Adminologist.com, a service company that provides onsite or offsite contract administrative support. Her business is dedicated to helping individuals, entrepreneurs start-ups and small businesses get the office support needed without adding additional resources. Candis brings 25 years’ experience as a corporate Executive Assistant in high tech and biomedical industries where she cultivated a wide range of skills and experience enabling her to support areas of Corporate Development, Merger and Acquisitions, Marketing, Sales, Services, Materials, Operations, Manufacturing, Engineering, Purchasing, Finance and Human Resources.
As entrepreneurs we need to pay attention to the details that matter but to achieve even modest growth or scaling we also need to use delegation. We need to allow other team members to contribute their own strengths, experiences, and insights to the project at hand.
Here is a recent email I got from Walt Maclay, an SKMurphy, Inc. client since 2008. It includes an email from one of Voler’s partners congratulating him on the February newsletter. As our partner Peter Cohan often says, “Warning: shameless self-promotion.”
Are you a boss or a leader? Here is a short list outlining the difference.
I for one love fireworks and look forward to them every year. I love watching them exploding overhead after a picnic in the park. Happy 4th of July.
Press Release Leads to Local Coverage. Covers why, how and how often to help you “bring on the leads.”
During the last couple of years while most companies were down or flat, Voler Systems has been steadily growing, some years they have even doubled year over year revenue. As a result they have recently expanded into new offices and made some new hires for key personnel including VP of Engineering and Director of Business Development.
Theresa Shafer recently assisted Henna Inam with a survey for her new book “Wired for Authenticity.”
David Telleen-Lawton – Sales Executive & Lean Expert
David learned in the late 1980s the value of “getting out of the building” and bringing your team along with you. Both as a consultant and a early employee, David has worked with startup companies across the spectrum from hardware to software to services and in industries as diverse as financial services to network security to integrated circuits. His specialty is the process of setting the meetings to get the team out in the field, especially at the earliest stages before the product is defined. David holds a BS and MS in Industrial Engineering from Stanford University as well as being a Chartered Financial Analyst (CFA).
Walt Maclay, President of Voler Systems was featured as a thought leader on wearable and IoT devices in the latest issue of Medical Design Technology. He explains how wearable devices are now driving the definition of low-power and provides techniques for overcoming battery limitations.
“Theresa does an excellent job with the marketing for my company. Because of her technical background, she is able to write an article from a brief interview, and I usually only need to do minor editing. She is creative in the collateral material she has developed. She does what has to be done in order to meet deadlines and provide excellent service. I’ve never heard her say she can’t do something. I will continue to use her services and those of SKMurphy.” Walt Maclay, President of Voler Systems
There are broadly three categories of challenges a new product must address: it has to be feasible, it has to be desirable and it has to be profitable. Below is a simple checklist to help you evaluate product ideas.
We have been quite busy refreshing clients’ websites. Here are a couple that we are excited about.
Innovation Center Denmark invites David Telleen-Lawton to present his Lean Canvas & Value Proposition Workshops to their top startup companies. This series of workshops is part of the Danish government’s globalization strategy with the objective to turn Denmark into a leading knowledge based economy.
Lean Canvas Workshop included:
- Why do companies use lean?
- What is lean?
- Where do lean startup methods help the most?
- Lean Concepts
- Lean Canvas
- Key Metrics
- Value Proposition
- Value Proposition breakout session
- Unfair Advantage
Value Proposition Workshop included:
- Customer Value Proposition
- Key Metrics
- How the World Works: Technology Adoption Life Cycle
- Crossing the Chasm
- Value Proposition:
- How to write a Value Proposition
- How long
- Examples of Value Propositions / handling multiple Value Propositions
- Unique Selling Proposition
- How to use your Value Proposition next time you talk to a customer and in your marketing
- Testing your Value Proposition
- Scaling: TAM, SAM, SOM and the importance of segmenting narrowly
We all want it – an engaged and interested audience. Here are three easy ways to make your website more interactive and engaging to your audience.
1. Ask Questions
Asking questions is the best way to encourage questions. Maybe it is time to add surveys, online chat, office hours, or a blog post with questions to your site. An example is “Are you looking for advice?” with a “Request an Office Hour”
2. Add a Poll
People love knowing how they compare to others. Polls are common in online presentations. It may be time to add them to your website. One example is a community (www.bootstrappersbreakfast.com) that shares resources with their the “best of” polls. See one example about least productive hours of the work day
3. Provide an Assessment
Collect data from your audience and build an assessment with an online questionnaire or survey. See one example about website credibility
Theresa Shafer – Program Manager
Theresa has been with SKMurphy since 2003. She was a hardware design engineer at 3COM, AMD and MMI. Theresa also brings experience with budgeting, financial reporting, program management, and market analysis. She is a lead generation and WordPress expert. She has authored an award winning magazine article on line coding in Computer Design magazine. Theresa has a BSEE from the University of Portland.
Anthony has been with SKMurphy since 2007, he provides consulting around a lightweight product development model that is appropriate for startups, In addition he focuses on reviewing and defining product release and test strategies as well as developing test and development sandbox environments for automated regressions and system level testing. Prior to SKMurphy, Anthony was a Director at Cisco Systems. He managed the growth from 1 test engineer to a division of 280 employees in multiple sites, and 20,000 sq ft of test labs. Anthony holds a BA in Computer Science from University of California at San Diego.