Client News: Bring on the Leads

Written by Theresa Shafer. Posted in Clients in the News, Lead Generation, Rules of Thumb, tshafer

Intl Contact LogoPress Release Leads to Local Coverage

International Contact, Inc., a leader in media translation and localization, announced the appointment of Ron Fredericks to the role of chief technology officer in a recent press release. It was picked up by San Francisco Business Journal and resulted in print coverage in their “People on the Move” section. While International Contact is a global company with large multi-national clients, they believe that the local touch is important to maintain their outstanding personalized services.

Henna Inam Releases New Book “Wired for Authenticity”

Written by Theresa Shafer. Posted in Clients in the News, Thought Leadership, tshafer

Wired for AuthenticityHenna Inam, CEO of  Transformational Leadership Inc. has released a new book “Wired for Authenticity”, leadership book addressing the challenges by showing up authentically, expressing yourself fully for the benefit of others.

“I hired Theresa to create a survey tool for me for my book Wired for Authenticity. What I liked best about Theresa is how she was as passionate about the project as I was. She took full ownership, always went the extra mile to make sure that the details were taken care of. The quality and timeliness of her delivery was outstanding. I would highly recommend Theresa.”  Henna Inam, CEO

Walt Maclay Featured as a Thought Leader in Medical Design Technology

Written by Theresa Shafer. Posted in Clients in the News, tshafer

Voler Systems logoWalt Maclay, President of Voler Systems was featured as a thought leader on wearable and IoT devices in the latest issue of Medical Design Technology.  He explains how wearable devices are now driving the definition of low-power and provides techniques for overcoming battery limitations.

“Theresa does an excellent job with the marketing for my company. Because of her technical background, she is able to write an article from a brief interview, and I usually only need to do minor editing. She is creative in the collateral material she has developed. She does what has to be done in order to meet deadlines and provide excellent service. I’ve never heard her say she can’t do something. I will continue to use her services and those of SKMurphy.” Walt Maclay, President of Voler Systems


Engage Your Website Audience

Written by Theresa Shafer. Posted in Lead Generation, Polls, tshafer

We all want it – an engaged and interested audience. Here are three easy ways to make your website more interactive and engaging to your audience.

1. Ask Questions

Asking questions is the best way to encourage questions. Maybe it is time to add surveys, online chat, office hours, or a blog post with questions to your site. An example is “Are you looking for advice?” with a “Request an Office Hour”

2. Add a Poll

People love knowing how they compare to others. Polls are common in online presentations. It may be time to add them to your website. One example is a community ( that shares resources with their the “best of” polls. See one example about least productive hours of the work day

3. Provide an Assessment

Collect data from your audience and build an assessment with an online questionnaire or survey. See one example about website credibility

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