Workbook

Sean K. Murphy’s Software Startup Workbook
Mapping the Path from Idea to Revenue

This playbook helps you:

• Define and understand yourself, your competencies, your product, and your customer.
• Identify your immediate, mid-term, and long term goals as well as an action plan to reach them
• Clarify and clearly state your business model and path to revenue

Each key concept is presented in a tight, one-page question-and-answer format. This is not about writing volumes and analyzing things that will change tomorrow. It’s about building an actionable plan today. We ask questions and you jot down ideas. Together we refine your ideas, examine your options, and develop your plan for success.

The workbook (printed and on-line workspace) is available as part of our workshop and consulting arrangement.

“Sean brings a superb array of talents and skills to any situation involving new technologies entering new markets with new value propositions. Not afraid to ask the insightful question, Sean provides insights and approaches based on many years of helping early stage companies and based on years of operations research work in very large organizations.”  (February 16, 2004) Art Monk, General Partner at Meridian Executive Partners