Finding your Niche Stage

Niche ICON This stage is where startups find a core set of customers and establish a market niche. Product benefits can be separated from the founders. Businesses have a common set of customers that reference each others buy decisions. Creating new customers is no longer based on creditability of founders but third-party references. Product features are not driven by key customers but market niches. The challenge of this stage is getting to a scalable repeatable sales process.
Key Issues for Founders

  • We have a handful of customers, but who do we sell to next?
  • How do we insert into our  customer’s business process?

Ready for Next Stage:

  • Repeatable sales process for one niche market

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SKMurphy offers:

  • Bootstrappers Breakfast
  • Getting More Customer Workshops
  • Engineering Your Sales Process Workshops
  • Cohan’s Great Demo Workshops
  • Become part of your virtual team
  • Customer development
  • Technology Adoption
  • Niche selection

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