Finding your Niche Stage
This stage is where businesses are beginning to find their core customers and to establish their niches. Product benefits can be separated from the founders. Businesses have a common set of customers that reference each others buy decisions. Creating new customers is no longer based on creditability of founders but third-party references. Product features are not driven by key customers but market niches. The challenge of this stage is getting to a scalable repeatable sales process.
Key Issues for Founders
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